Gaditek, a worldwide pioneer and leader in Global VPN services aimed at providing online security, privacy, encryption and anonymity services, is seeking mobile apps marketing professionals having deep rooted interests in working with a cutting edge global leader. Online security and privacy industry is at the peak of it's boom and we are looking for people who would love being part of the team that runs world's largest VPN network spread across over 100 countries. We serve clients from over 120 countries worldwide and compete with high tech & resource rich companies around the world. If this enormous scale convinces you as a "once in a lifetime" opportunity please contact us.
We are looking for an exceptional and ambitious individual to join our mobile apps marketing team. He will be responsible for sizeable and aggressively growing mobile app download and re-engagement programs. Located in our Karachi office and reporting to the director marketing, this role will be responsible for driving the strategic vision and tactical execution of mobile app marketing programs. He will be responsible for providing leadership on effective mobile app marketing strategies, key performance indicators, campaign revenue, expanding existing app download campaigns, implementing new app re-engagement campaigns and sourcing, pitching and driving the strategic results of new mobile marketing campaigns. This is a tremendous opportunity to capture the energy and rapid pace of a established product driven company, with the proven track record of an emerging industry leader. In addition, this role requires strong emphasis on deep-dive marketing analytics and ability to thrive in cross-functional environments.
Responsibilities:
- Develop and execute high-quality, high-scale mobile app marketing and re-engagement programs
- Develop and execute an acquisition strategy to drive efficient mobile app customer acquisition
- Contribute to and advise mobile team on app store optimization
- Work closely with cross-functional teams (engineering, product, creative, marketing) to implement and scale successful campaigns
- Build internal mobile marketing team
- Develop and monitor metrics, and provide regular reporting to management as well as deep-dive analytics to uncover strategic insights and action plans
- Develop yearly business plan and budget for mobile app marketing
- Conduct formal A/B testing to optimize campaigns
Desired Skills and Experience
- A results-oriented, mobile app marketing expert who thrives on identifying and executing business opportunities
- Bachelor’s Degree required, emphasis on Marketing or Business with relevant work experience in online marketing, mobile app advertising, and marketing analytics
- Experience managing and optimizing mobile app campaigns with Google and other vendors
- Experience in online marketing disciplines with a strong emphasis in ROI driven performance marketing
- Should be self-motivated and able to work effectively in an autonomous environment, proactive and persistent
- Ability to communicate effectively, both orally and in writing with strong organizational skills and attention to detailing.
Job Details
Founded in 2008, Gaditek is a new age technology company that believes in employee-centricity. Over the past decade, we have grown from a team of 3 people and 1 product to over 550 employees, 15 internationally recognized brands in 7 different industries including Managed Cloud Services, Cyber Security, VbaaS, Athleisure, Lifestyle, Media & Publications, and Financial Services. At Gaditek, our employees choose to question and are expected to question everything around them, and then find ways to do things differently. The result? Amazing people, great teams, awesome business units, and people-centric culture that always end up going to new and unknown places.
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