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Job Description

Job Position Summary:

The Manager Digital Marketing assists the team in the planning, management and execution of marketing strategies for the assigned brand and day-to-day operations of different marketing functions. The Manager Marketing will also monitor, administer and manage the website, client relationship, client communication, online communication, lead optimization, brand content, social media and any other marketing related function that he is deemed responsible for, on the course of his role for the assigned brand.

Core Responsibilities & Duties:

  • Planning and executing marketing strategies with marketing team and improving them with changing marketing trends.
  • Managing social media channels of the brand and identifying additional social channels for brand to interact with its target audience.
  • Monitoring website analytics and improving the website as per analytics feedback and findings.
  • Executing and Managing PPC and Retargeting campaigns for brand.
  • Working in close coordination with content team to identify and publish the right content for brand’s blog, website and social media channels.
  • Bringing in ideas for website improvements and coordinating with the design and development team to implement the improvements.
  • Coordinating with the Organic Marketing team on targets, resource requirements and the overall performance.
  • Improving the lead capturing process and optimizing it to improve the lead-to-customer conversion rate.
  • Hunting and pitching media houses and bloggers who might be interested in featuring the assigned brand.
  • Monitoring and getting feedback from existing customers on service delivery improvements areas and to implement the ‘possible’ customer suggestions.
  • Building customer relationship management strategies and executing them to improve customer retention rate by maintaining positive customer relationship.
  • Building partnership strategies with affiliate agencies and individual affiliates to improve the overall demand for the brand.
  • Monthly reporting to the supervisors on task progress and overall personal progress.

Job Details

Functional Area:
Total Positions:
2 Posts
Job Shift:
First Shift (Day)
Job Type:
Full Time/Permanent
Department:
Digital Marketing
Job Location:
P.E.C.H.S, Karachi, Pakistan
Gender:
Male
Minimum Education:
Bachelors
Degree Title:
BBA/MBA with Majors in Marketing
Career Level:
Experienced Professional
Minimum Experience:
5 Years (At least 5 years of experience in Digital Marketing.)
Work Permit:
Pakistan
Apply Before:
Feb 11, 2017
Posting Date:
Jan 11, 2017
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Gaditek Associates

Information Technology · 101-300 employees - Karachi

Gaditek is one of the finest "Technology Houses" in Pakistan. Starting its operations in 2008 as a Web Development services provider, Gaditek, over the past 3 years has successfully expanded the portfolio of services to include Mobile Development, Online Marketing, E-Business Consultancy and Outsour ...Read More

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