Posted Jan 15, 2019 6 views
The Lead Digital Marketing assists the team in the planning, management and execution of marketing strategies for the assigned brand and day-to-day operations of different marketing functions including social media marketing, search engine marketing, referral marketing, email marketing, content marketing, conversion optimization, client communication and any other digital marketing related function that he is deemed responsible for, on the course of his role for the assigned brand.
The candidate should have a high degree of energy, commitment, initiative and enthusiasm along with a thirst for knowledge in the internet and traditional marketing arena. The ability to organize, prioritize and meet deadlines is essential as is the ability to effectively communicate with existing team members.
Responsibilities and Duties:
- Planning and executing marketing strategies with marketing team and improving them with changing market trends.
- Managing social media channels of the brand and identifying additional social channels for brand to interact with its target audience.
- Monitoring website analytics and improving the website as per analytics feedback and findings.
- Executing and Managing PPC and Retargeting campaigns for brands.
- Working in close coordination with the Content and Editorial team to identify and publish the right content for brand’s blog, website and social media channels.
- Bringing in ideas for website/app improvements and coordinating with the design and development team to implement the improvements.
- Coordinating with the Organic Marketing team on targets, resource requirements and the overall performance.
- Improving the lead capturing process and optimizing it to improve the lead-to-customer conversion rate.
- Hunting and pitching media houses and bloggers who might be interested in featuring the assigned brand.
- Monitoring and getting feedback from existing customers on service delivery improvement areas and to implement the ‘possible’ customer suggestions.
- Building customer relationship management strategies and executing them to improve customer retention rate by maintaining positive customer relationship.
- Building partnership strategies with affiliate agencies and individual affiliates to improve the overall demand for the brand.
- Monthly reporting to the supervisors on task progress and overall personal progress.
Job Details
Founded in 2008, Gaditek is a new age technology company that believes in employee-centricity. Over the past decade, we have grown from a team of 3 people and 1 product to over 550 employees, 15 internationally recognized brands in 7 different industries including Managed Cloud Services, Cyber Security, VbaaS, Athleisure, Lifestyle, Media & Publications, and Financial Services. At Gaditek, our employees choose to question and are expected to question everything around them, and then find ways to do things differently. The result? Amazing people, great teams, awesome business units, and people-centric culture that always end up going to new and unknown places.
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