Posted Aug 01, 2022 303 views
- Identify target audience and grow our email list
- Maintain and optimize email database
- Design and implement direct email marketing campaigns
- Design and implement remarketing campaigns
- Creating well-written copy that is free from mistakes
- Collaborating with graphic designers to improve the appearance layout of outputs
- Proofread emails for clarity, grammar and spelling
- Ensure mobile-friendly email templates
- Write newsletters including all company updates
- Upgrade our email templates using graphics, personalization and advanced features
- Ensure prompt and accurate communication with clients via email to minimize unsubscribes
- Create email databases for lead generation
- Analyze campaign performance and suggest improvements
- Report on sales revenue generated from email marketing efforts
- Be responsible for improving email KPIs like delivery rate, open rate, CTR and conversion rates
- Be responsibe for traffic via email campaigns
- Be responsibe for engagement via email campaigns like downloading apps and whitepapers/guides
- Be responsibe for business leads via email campaigns
- Be responsibe for unpaid signups via email campaigns
- Be responsibe for new sales via email campaigns
- Be up to date with email and working SaaS industry
- Implement changes
- Design drip campaigns
- Be able to use tools like Firebase, Sendgrid, Mixpanel, Moengage, Mailchimp, Marketo, Insider, Google Analytics and others
- Be responsible for decreasing churn and improve CLTV for the email marketing domain
- Ensure emails follow industry policies and best practices
- Conducting market research to better comprehend prevailing consumer behaviors.
- Reviewing our former campaigns to ascertain areas of strength and weakness, which could inform subsequent outputs.
- Quarterly planning for emails
Job Details
Founded in 2008, Gaditek is a new age technology company that believes in employee-centricity. Over the past decade, we have grown from a team of 3 people and 1 product to over 550 employees, 15 internationally recognized brands in 7 different industries including Managed Cloud Services, Cyber Security, VbaaS, Athleisure, Lifestyle, Media & Publications, and Financial Services. At Gaditek, our employees choose to question and are expected to question everything around them, and then find ways to do things differently. The result? Amazing people, great teams, awesome business units, and people-centric culture that always end up going to new and unknown places.
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