Posted May 24, 2022 5 views
Once you are here, you will:
- Be responsible for Content Marketing - maintain a calendar to promptly roll out relevant and valuable content to attract and retain potential customers. Activities include; weekly emails, blog articles, infographics, videos, and the latest happenings in the industry.
- Be responsible for Search Engine Optimization - perform persona-based keyword research manually and using tools like SEMRush, GKP, and Ahrefs to identify key opportunities. Activities include; on-page SEO, off-page SEO, SERPs monitoring, Webmaster analysis, Google Analytics, competitor’s research, and gap analysis.
- Be responsible for Partnerships - engage relevant publishing websites and businesses for publications, mentions, press releases, advertising, and other assigned matters.
- Be responsible for Social Media Management - maintain social profiles and pages on Facebook, Twitter, and Instagram manually and using tools like Buffer and HootSuite to engage the existing audience. Activities include; campaign, post-boost, promoted content, social media marketing, copywriting, coordinate with designers to craft social creatives, and basic photoshop editing.
- Be responsible for Influencer Marketing - engage with industry experts to build mutually beneficial relationships. Activities include; interviews, shout-outs, mentions, and support.
- Be responsible for UI/UX - create wireframes of landing pages based on user research and coordinate with designers and developers to get them live. Activities include; surveys, read feedbacks and chats, and wireframing on Realtimeboard.
- Work closely with Brand Manager and Performance Marketing Lead for the implementation of marketing initiatives at the client's end
- Lead the management of B2B Clients’ websites in conjunction with the parent website, marketing, content direction, and strategy
- Train and support Client’s marketing teams with social media, Pay per click, and other digital marketing activities as per the brand guidelines
- Build strong relationships with B2B Clients and provide marketing level support
- Support the clients with creative growth strategies through digital marketing
- Measure and report performance of all campaigns and assess against key objectives
- Work cross-functionally with other departments including Product Development, Planning, and Sales to stay up to date on new product releases and features
- Keep up-to-date with the latest industry news and be dedicated to actively spotting trends, product/feature releases, and other opportunities
- Assist in the formulation of strategies to build a lasting digital connection with customers
- Perform account management related responsibilities
Relevant Experience:
- Experience with digital & interactive marketing concepts & technologies – web, search, social media, community & mobile
- Experience with data science, big data, and data management
- Highly self-motivated, organized, and professional, including the ability to work independently and partner effectively within and outside of the immediate team to achieve desired results
- Exceptional analytical skills including the ability to synthesize and create insights from a wide variety of data and information types and sources
- Results-driven, attention to detail and follow-through, and ability to work effectively at all levels within the organization
- Self-starter with proven ability to successfully kick-start new initiatives and to drive complex issues through analysis and resolution.
- Experience with social media communication tools/technology
- Excellent oral and written communication skills; the ability to articulate technical solutions and how they can solve customer business problems to all audiences
- Proficiency in using web analytics products like Google Analytics
- Agency experience will be ideal
Skills
Job Details
Founded in 2008, Gaditek is a new age technology company that believes in employee-centricity. Over the past decade, we have grown from a team of 3 people and 1 product to over 550 employees, 15 internationally recognized brands in 7 different industries including Managed Cloud Services, Cyber Security, VbaaS, Athleisure, Lifestyle, Media & Publications, and Financial Services. At Gaditek, our employees choose to question and are expected to question everything around them, and then find ways to do things differently. The result? Amazing people, great teams, awesome business units, and people-centric culture that always end up going to new and unknown places.
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