Sr. Digital Marketing Executive

Gaditek Verified

Karachi , Pakistan

Posted Jul 19, 2019 192 views Report Job

PKR. 80,000 - 100,000/Month

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Job Description

Look after B2C persona-based marketing in the SaaS industry. Responsible for various end-to-end tasks including marketing strategy, content marketing, campaign strategy and execution, partnerships, social media engagement, email marketing, influencer marketing, SEO, UI/UX, and some part of paid marketing.

Roles:

  1. Content Marketing - maintain a calendar to promptly roll out relevant and valuable content to attract and retain potential customers. Activities include; weekly emails, blog articles, infographic, videos, and latest happenings in the industry.
  2. Search Engine Optimization - perform persona-based keyword research manually and using tools like SEMRush, GKP, and Ahrefs to identify key opportunities. Activities include; on-page SEO, off-page SEO, SERPs monitoring, Webmaster analysis, Google Analytics, competitor’s research, and gap analysis.
  3. Partnerships - engage relevant publishing websites and businesses for publications, mentions, press releases, advertising, and other assigned matters.
  4. Social Media Management - maintain social profile and pages on Facebook, Twitter, and Instagram manually and using tools like Buffer and HootSuite to engage the existing audience. Activities include; campaign, post-boost, promoted content, social media marketing, copywriting, coordinate with designers to craft social creatives, and basic photoshop editing.
  5. Influencer Marketing - engage with industry experts to build mutually beneficial relationships. Activities include; interviews, shout outs, mentions, and support.
  6. UI/UX - create wireframes of landing pages based on user research and coordinate with designers and developers to get them live. Activities include; surveys, read feedbacks and chats, and wireframing on Realtimeboard.

Job Details

Functional Area:
Total Positions:
1 Post
Job Shift:
First Shift (Day)
Job Type:
Full Time/Permanent
Department:
Digital Marketing
Job Location:
Gender:
Male
Minimum Education:
Bachelors
Career Level:
Experienced Professional
Minimum Experience:
2 Years
Apply Before:
Aug 19, 2019
Posting Date:
Jul 19, 2019
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Gaditek

Information Technology · 301-600 employees - Karachi

Founded in 2008, Gaditek is a new age technology company that believes in employee-centricity. Over the past decade, we have grown from a team of 3 people and 1 product to over 550 employees, 15 internationally recognized brands in 7 different industries including Managed Cloud Services, Cyber Sec ...Read More

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