Posted Jul 19, 2019 3 views
Look after B2C persona-based marketing in the SaaS industry. Responsible for various end-to-end tasks including marketing strategy, content marketing, campaign strategy and execution, partnerships, social media engagement, email marketing, influencer marketing, SEO, UI/UX, and some part of paid marketing.
Roles:
- Content Marketing - maintain a calendar to promptly roll out relevant and valuable content to attract and retain potential customers. Activities include; weekly emails, blog articles, infographic, videos, and latest happenings in the industry.
- Search Engine Optimization - perform persona-based keyword research manually and using tools like SEMRush, GKP, and Ahrefs to identify key opportunities. Activities include; on-page SEO, off-page SEO, SERPs monitoring, Webmaster analysis, Google Analytics, competitor’s research, and gap analysis.
- Partnerships - engage relevant publishing websites and businesses for publications, mentions, press releases, advertising, and other assigned matters.
- Social Media Management - maintain social profile and pages on Facebook, Twitter, and Instagram manually and using tools like Buffer and HootSuite to engage the existing audience. Activities include; campaign, post-boost, promoted content, social media marketing, copywriting, coordinate with designers to craft social creatives, and basic photoshop editing.
- Influencer Marketing - engage with industry experts to build mutually beneficial relationships. Activities include; interviews, shout outs, mentions, and support.
- UI/UX - create wireframes of landing pages based on user research and coordinate with designers and developers to get them live. Activities include; surveys, read feedbacks and chats, and wireframing on Realtimeboard.
Skills
Job Details
Founded in 2008, Gaditek is a new age technology company that believes in employee-centricity. Over the past decade, we have grown from a team of 3 people and 1 product to over 550 employees, 15 internationally recognized brands in 7 different industries including Managed Cloud Services, Cyber Security, VbaaS, Athleisure, Lifestyle, Media & Publications, and Financial Services. At Gaditek, our employees choose to question and are expected to question everything around them, and then find ways to do things differently. The result? Amazing people, great teams, awesome business units, and people-centric culture that always end up going to new and unknown places.
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