Posted May 19, 2026 33 views
Gamevoxel is seeking a creative and data-driven Mobile Game Marketing and User Acquisition Manager with at least three years of experience to join our dynamic gaming team. This role requires deep expertise in app store optimization, user acquisition strategy, and mobile game marketing to help drive organic and paid growth of our mobile game titles. The ideal candidate is skilled in planning, executing, and analyzing user acquisition campaigns on major mobile ad networks and has a passion for the mobile gaming industry. Although this position does not involve managing a team, it requires close collaboration with creative, game development, and data analytics teams to optimize user acquisition performance and maximize return on advertising spend.
In this role, you will leverage your knowledge of app store algorithms and user behavior analytics to improve game visibility and conversion rates. You will oversee end-to-end user acquisition campaigns, from conducting in-depth keyword and competitor research to analyzing cost-per-install, retention metrics, and campaign effectiveness. Your contributions will directly influence the growth and success of our game products by ensuring high-quality user engagement and cost-efficient audience targeting, all while maintaining a strong pulse on market trends and competitor strategies within the mobile gaming ecosystem.
Responsibilities
- Develop and execute comprehensive user acquisition strategies across multiple mobile ad networks including Facebook Ads and Unity Ads.
- Optimize game listings on the App Store and Google Play through diligent App Store Optimization (ASO), including keyword research and competitor analysis.
- Plan, launch, and manage user acquisition campaigns to maximize installs while achieving targeted cost-per-install (CPI) and return on ad spend (ROAS).
- Monitor and analyze key performance indicators such as CPI, ROAS, retention rates, and overall campaign effectiveness to refine strategies continuously.
- Collaborate closely with creative and game development teams to test and improve creatives that enhance user acquisition and conversion rates.
- Monitor app store rankings, user reviews, and competitor positioning to optimize game visibility and user acquisition outcomes.
- Maintain up-to-date knowledge of app store algorithms and mobile user acquisition best practices to guide campaign tactics and ensure competitive advantage.
- Utilize mobile user acquisition analytics tools to track campaign performance and produce actionable insights and reports for stakeholders.
- Apply hands-on experience with ad platforms such as Meta Ads and Mintegral to target key demographics and expand audience reach effectively.
- Champion innovative marketing ideas and tactical approaches that align with broader business objectives and enhance brand presence within the mobile gaming market.
Skills
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