Posted Jun 26, 2019
- Grow new leads, including marketing-qualified leads, by converting site traffic through calls-to-action, landing pages, and lead generation content (including offers).
- Optimize GP marketing automation and lead nurturing processes through email, content, and social channels.
- Establish closed-loop analytics with sales to understand how our inbound marketing activity turns into customers, and continually refine our process to convert customers.
- Planning event from start to finish according to requirements, target audience and objectives Coming up with suggestions to enhance the event’s success
- Preparing budgets and ensuring adherence
- Source and negotiate with vendors and suppliers.
- Lead promotional activities for the events.
- Ensure event is completed smoothly and step up to resolve any problems that might occur.
- Hire and train creative talent for advertising department.
- Placed advertisements in appropriate media, including television and online social media.
- Continue education in digital advertising and identify new strategies and tactics to maximize brand visibility.
- Collect all artwork on time and approve for publication.
- Measure the results of advertising campaigns to determine their effectiveness and cost-benefit ratio.
- Perform research on current benchmark trends and audience preferences.
- Oversee social media accounts’ design (e.g. Facebook and Twitter timeline cover, profile pictures, and blog layout)
- Design and implement social media strategy to align with business goals
- Generate, edit, publish and share engaging content daily (e.g. original text, photos, videos, and news)
- Suggest and implement new features to develop brand awareness, like promotions and competitions
- Stay up-to-date with current technologies and trends in social media, design tools, and applications.
- Assist the management in strategic decision making involving long term product and marketing strategy for local markets.
- Be in close contact with sales team and distributor’s so that their marketing problems can be identified and resolved.
- Any other related job as may be assigned by the CEO.
Skills
Job Details
General Petroleum Pvt Ltd
General Petroleum (GP) is manufacturer of German formulated quality lubricating Engine Oil. GP has grown to become one of the largest independent manufacturers of speciality lubricants. Recognized internationally for its innovative lubricants and industry related specialty products. GP has a global reach over 40 countries. It provides specialized lubricants to various industries and customers. The ISO 9001: 2008 and OEM approvals from Mercedes, Scania, Renault, Volvo, Deutz, Mak & Man that our products has received are a testimony to the quality we deliver. GP is constantly developing new products as per API standards to meet the ever changing demands of modern industry. Improved productivity, reduced cost and reduced environmental impact are just a few of the benefits WE provide.
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