Technical Advisor Communication & Visibility

Reference No. TVET-SSP 2021/066

A.    Responsibilities

The Technical Advisor Communication & Visibility is responsible for:

•   Developing and implementing the component’s and the module’s communication plan with respect to advocacy, development communication, outreach and visibility
•   Implementing standards and guidelines for GIZ’s communication work described in P&R and the principles of GIZ’s corporate communication for component
•   Developing and implementing the concept for communicating programme-related information both within and outside of GIZ, systematic planning and management of communication activities
•   Performing the communication-related tasks for the component including liaison and effective coordination with the TVET SSP communication team and other relevant units, GIZ Country Office and the corporate communication department at HQ’s if required
•   Advising partners’ communication experts on their communication work, if required
•   Assuring the quality of material from reintegration component, partners and other stakeholders if required (e.g. publications, press conferences, PR material like fact sheets, internet presence material)
•   Preparing press releases and media reports
•   Providing assistance in the preparation of event videos and photography
•   Cooperating with external communication service providers (e.g. appraisers, agencies, photographers, trainers, copywriters)
•   Creating and assuring the quality of pools of appraisers, service providers (text, printers, graphic designers, copyeditors, etc.)
•   Production of PR material according to the requirements
•   Liaising with the TVET SSP team colleague responsible for the Programme website and producing content in coordination with the National Coordinator
•   Responsible for creating, implementing and measuring the success of a comprehensive marketing, communications and public relations activities that will enhance the image of returnee migrants and the programme activities in their favour
•   Supporting the internal & external delegation visits and provide support to visitors
•   Regular coordination with the Communication Officer of GIZ Country Office, Corporate communications at HQs and the donor’s focal points for communication ensuring that all communication is respecting the GIZ’s and BMZ’s visibility guidelines

B.    Tasks

1.     Media-related work

•   Coordinates communication, media, outreach and visibility activities of the component and its activities and with relevant partner organizations
•   Monitors customer interactions on social media, initiates conversations and provides appropriate responses where applicable
•   Monitors and reports social media analytics on a monthly basis to track efficacy and adjust course where necessary
•   Writes and sends out press releases and social media contributions in the required quality
•   Compiles information materials for the media (basic material and for specific occasions) and distributes these systematically in line with the target group’s needs
•   Monitors the media (documentation and analysis of media reports on reintegration, TVET, GIZ)
•   Supports in the development and maintenance of relationships with print, electronic and broadcast media to maximize positive coverage

2.     Communication, outreach and visibility work

•   Planning and execution of PR and communication events, ensuring on-site activities as needed in event management, visibility and PR
•   Advises all the Programme team and partner organizations on communication and public relations
•   Develops suitable communication instruments for PR (e.g. brochures, factsheets, advertising material, info graphics, PowerPoint presentations, newsletters, information sheets)
•   Supports multiple, simultaneous PR campaigns covering all components of the reintegration in collaboration with the Programme Migration for Development (PME) and as part of TVET SSP
•   Develops and executes social media strategies and campaigns for Facebook, Twitter and other social media platforms to help increase followers and engagement
•   Helps maintain the PR database and builds targeted distribution lists for dissemination of press releases and other communication initiatives
•   Manages the necessary coordination processes and the production of publications and materials in accordance with the modules Communication & Visibility guidelines as well as GIZ standards (corporate design, standards for content)
•   Coordinates communication strategies and developed content with other GIZ programmes providing reintegration services
•   Consults with the Corporate Communications Unit at HQs on GIZ News on the intranet, and provides editorial input on practical examples and other texts for GIZ media in coordination with the communication colleague/s of the module
•   Advises local staff on the regulations and contacts for PR in the interests of a uniform GIZ image
•   Produces material for internal publication on the module’s and GIZ’s homepage or in the internal magazine upon request
•   Responsible for editorial direction, quality control, design, production and distribution of all publications
•   Translates reports, texts and material if required

3.     Professional advisory services

•   Advises partner institution(s) on order clarification, identifying needs, developing concepts and strategies, and provides technical input in development communication and PR
•   Participates in identifying needs for external support and advice
•   Works on policy recommendations and develops a strategic approach

4.     Knowledge Management and Cross-cutting tasks

•   Updates the relevant folders of the GIZ knowledge management to facilitate access to key information for tenders such as project references, performance confirmations from clients etc.
•   Follows up on information flows and deadlines, prepares notification letters, archiving and agendas
•   Prepares various written outputs, such as background papers, correspondence with governments, working papers, mission reports, presentations and ad-hoc reports and participates in relevant meetings and conferences in migration in the country
•   Participates in training programmes and supports actively the development of the module and the programme in the current topic of reintegration, specifically return and reintegration in Pakistan
•   Takes on additional and ad-hoc tasks related to the profile description assigned by the National Coordinator
•   Ensures a good information flow and coordination between all local and international partners
•   Cooperates and participates in the GIZ communication network, e.g. participating in communication workshops and coordination meetings
•   Drafts relevant ToRs for consultants and other external service providers
•   Is responsible for knowledge management in the GIZ internal Data Management System (DMS) and filing relevant material and documents
•   Acts as focal point for the team for any publishing content website and produces required material

5.     Other duties/additional tasks

•   Performs other duties and tasks at the request of the direct superior and programme management

C.    Required qualifications, competences and experience

Qualifications

•   University degree in journalism, media sciences, mass communication, marketing or other similar/ comparable degree

Professional experience

•   At least 3-5 years’ professional experience in the field of communication (media and PR work, journalism, outreach, advocacy, internal and corporate communication, report writing and/ or lobbying or similar)
•   At least 2 years’ professional experience in a mid-level comparable position
•   Work experience in the migration related projects/ organizations considered an asset
•   Experience with media production
•   Experience in the design and implementation of media campaigns
•   Knowledge of and experience in using graphic applications (e.g. Photoshop, Dreamweaver, Coral etc.)
•   Experience in project management
•   Editorial experience, experience in writing articles and press releases (evidenced e.g. by work samples)
•   Experience in an international working environment

Other knowledge, additional competences

•   Excellent communications skills both verbally and in writing in English; polished, target group-oriented style
•   Very good working knowledge of ITC technologies (related software) and computer applications (e.g. MS Office, Photoshop, InDesign)
•   Very good knowledge of the English and Urdu language
•   Willingness to upskill as required by the tasks to be performed – corresponding measures are agreed with management
•   Willingness to travel within Pakistan and internationally
•   Ability to work in complex, multi-cultural set-ups
•   Highly motivated and service oriented. Very good management, communication, and problem-solving skills
•   Language skills: Urdu (fluent spoken and written); English (very good command in speaking and writing).
•   Very good working knowledge of ITC technologies (related software, email, the internet) and computer applications, MS Office; high command of Excel and graphic design software; experiences with database applications)
•   Knowledge on economic and social reintegration measures and landscape in Pakistan
•   Familiarity with the administrative, political and policy environment in Pakistan and in the region
•   Ability to impart training and capacity development sessions
•   A strong capacity for effective teamwork, high degree of flexibility, ability to work under pressure of deadlines
•   Ability to plan own work, manage conflicting priorities and work under pressure of tight and conflicting deadlines
•   Attention to detail with a strong focus on quality as well as privacy and protection of sensitive personal data and information
•   Fully proficient computer skills and use of relevant software and other applications. Proficient knowledge of MS Office including the data analyses/processing packages
•   Very good interpersonal skills and an ability to establish and maintain effective partnerships and working relationships with partners, officials, media, and civil society
•   Ability to work within an inter/cross-cultural environment and in a politically sensitive context.