1. 4+ Years of Experience
  2. 75k to 150k Depending on Experience
  3. This is a Faisalabad based job, please only apply if you are currently based in or willing to relocate to Faisalabad.


Specter is a Try n Buy, Pay Later Fashion Marketplace and we are looking for a digital marketing manager to lead our marketing efforts online. Here is your opportunity to strategize, plan and work with our team to execute our Digital Marketing efforts across Social, Ad Spend, Email, SEO, and influencers. If this role excites you, we are excited to meet you.

About Us

Specter has is 1.5 Years old company and has been growing at blistering rate. Our team of professional (15 presently) are extremely driven and passionate about achieving our goals. Our speed of growth has made it necessary for us to find an experience marketing professional who can take our marketing efforts to the next level.

The Role & Responsibilities

  • Identify websites/forums frequented by our client target audiences and drive demand generation by creating relevant & captivating content (sponsored posts) and executing multi-channel campaigns across the lead and customer lifecycle.
  • Lead the design, execution, and optimization for Paid, Performance Marketing channels (Sponsored Posts and Paid Ads)
  • Set, monitor, and report on ROI specific to each marketing channel
  • Ensure the alignment of communication and messaging across all marketing channels
  • Develop marketing material / Lead Magnets and integrate them into funnel
  • Project and monitor the marketing budget on a monthly basis and allocation funds to reach optimal results
  • Research industry trends and opportunities to improve our position continuously

Marketing Channels

The main marketing channels you should have experience with include:

  • Spearheading Production of Marketing Collateral (Overseeing Copywriting, Editing & Graphic Design)
  • Copywriting Periodic Industry-related Reports & Overseeing Disbursement
  • On & Off-site Content Marketing / Lead Magnets & Sponsored Posts
  • Email Copywriting & Marketing Sequence Generation / Funneling
  • Linked: Outreach & Paid Advertising
  • Cold & Warm Email Marketing w/Phased Sequences
  • Facebook Groups Outreach & FB/Google Paid Ads
  • Lead Funnel Planning & Execution (using Landing Pages)

Our Ideal Candidate

  • Self-starter with a strong working knowledge of the above marketing channels
  • 4+ Years (Minimum) B2C marketing experience
  • Strong communication (written & speaking) skills
  • Takes ownership and becomes a stakeholder for company growth
  • Experience with creating, budgeting for & executing marketing plans
  • Proficiency with Managing Email Campaigns & Nurturing Sequences
  • Proven Marketing Success
  • Understanding of User Interface and User Experience
  • Basic knowledge of content management system like WordPress/Shopify
  • Knows how to delegate work

If you’re starting to recognizing yourself in the above description, we’d love to talk with you.

Job Details

Functional Area:
Total Positions:
1 Post
Job Shift:
First Shift (Day)
Job Type:
Job Location:
No Preference
Minimum Education:
Career Level:
Experienced Professional
Minimum Experience:
3 Years
Apply Before:
Apr 12, 2022
Posting Date:
Mar 31, 2022

Global Connect Communication

Information Technology · 1-10 employees - Faisalabad

Global Connect Communications is one of the largest print & electronic advertising agency of Punjab specializing in OOH advertising, while also being pioneer in setting standards of Advertising & Marketing through the dedicated & professional team, having the experience of decades in the field. The network of Global Connect Communications is spread all over Pakistan since its launch in 2006, providing excellent services to its clients through Local Cable Network Operators, BTL Activities, Print & Electronic Media.

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