Posted Mar 06, 2018
Job brief
We are looking for a PPC (Pay Per Click) Manager to run PPC campaigns and monitor paid search budgets.
In this role, you should be well-versed in principles of search engine marketing (SEM) including search engine optimization (SEO.) You should also be analytical and good with numbers.
Your goal will be to ensure our online marketing efforts have the highest possible return on investment (ROI.)
Responsibilities
· Participate in forming effective paid search strategies
· Launch and optimize various PPC campaigns
· Oversee accounts on search platforms (e.g. Google AdWords, Bing)
· Be involved in keyword selection and audience targeting
· Monitor budget and adjust bids to gain better ROI
· Track KPIs to assess performance and pinpoint issues
· Produce reports for management (e.g. dashboards)
· Write attractive and concise copy for adverts
· Suggest and develop new campaigns across multiple channels
· Maintain partnerships with PPC ad platforms and vendors
· Find ways to reduce risk of click fraud
· Keep abreast of PPC and SEM trends
Requirements
· Proven experience as a PPC Manager
· Experience in data analysis and reporting
· Knowledge of SEO and digital marketing concepts
· Familiarity with multiple platforms (e.g. AdWords, Facebook, Yahoo) is preferred
· Working knowledge of analytics tools (Google Analytics, CMS etc.)
· Understanding of HTML and XML is a plus
· Proficient in MS Office (particularly Excel)
· Excellent communication skills
· Analytical thinking with strong math skills
· BSc/BA in Marketing, Digital Media or a related field; AdWords certification is a plus
Job Details
Globia Technologies
Globia Technologies is a leading Website, Android Design and Development company located in Pakistan. We specialize in online services including Website Design & Development. We are here to develop tailored solutions by seamlessly integrating your brand with our design and technology. With the help of our proven procedures, we deliver robust and reliable solutions in-house. We have a team of highly skilled professional who have cross industry experience delivering front-line and on-situation solutions. Our design passion includes making your site easy to use and beautiful on all resolutions. We believe that online marketing should not just be about invoices, reports and metrics. It should first and foremost be about the results which can be achieved and the challenges which can be overcome. Our aim is to create comprehensive services which produce real and long-term results for our customers.
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