Play key role in strategic marketing planning & execution to achieve business objectives with cross-functional partners, especially sales.
KEY RESULTS / ACCOUNTABILITIES
• Achieve annual sales, profit and market share target through strong execution of marketing programs
• Define and propose a yearly marketing plan and calendar for the core products
• Lead the development of new product launch
• Prepare Brand Plans for reviews
• Manage marketing planning and execution
• Develop and implement integrated marketing programs in cooperation with key stakeholders such as Sales Team etc.
• Management of day to day marketing operation and A&P budget.
Beginning with the plant in Karachi, commissioned in October 1981, Dawn Bread built-up a reputation for freshness, quality and taste. Creating awareness plus a demand for bread products, the second plant was commissioned in Islamabad in January 1985. Nothing succeeds like success, so next came the p ...Read More