Play key role in strategic marketing planning & execution to achieve business objectives with cross-functional partners, especially sales.
KEY RESULTS / ACCOUNTABILITIES
• Achieve annual sales, profit and market share target through strong execution of marketing programs
• Define and propose a yearly marketing plan and calendar for the core products
• Lead the development of new product launch
• Prepare Brand Plans for reviews
• Manage marketing planning and execution
• Develop and implement integrated marketing programs in cooperation with key stakeholders such as Sales Team etc.
• Management of day to day marketing operation and A&P budget.
Beginning with the plant in Karachi, commissioned in October 1981, Dawn Bread built-up a reputation for freshness, quality and taste. Creating awareness plus a demand for bread products, the second plant was commissioned in Islamabad in January 1985. Nothing succeeds like success, so next came the plant in Hyderabad in January 1987, a year that was to also witness the establishment of another plant at Lahore, in November 1987. In 1989 we established the plant at Multan. After consolidating this expansion, the sixth plant was commissioned at Faisalabad in February 1992. Now our customers can find Dawns quality and freshness from the southern tip of Pakistan to the Northern city of Peshawar.