- Sr. Brand Manager is responsible for the creation and implementation of marketing and communication activities for a brand
.- He/She may manage a portfolio of products for which they build brand awareness and improve market share
.- Identify research needs, execute research studies and projects, and analyze research in order to identify opportunities
- Stay current on market trends and competitive activity
- Establish and maintain brand budgets
- Define and manage the brand communication strategy using a variety of media
- Own the development and messaging of the brand narrative- Create, execute, and manage marketing programs and campaigns