Posted Dec 08, 2022 283 views
Team Management
- Take active part in the recruitment and selection process
- Manage and train the rest of the team of digital marketing
- Create monthly performance evaluation reports of the resources
- Working with your team to brainstorm new and innovative growth strategies
Lead Generation
- To act as an ambassador for the business, and promote the center and its products/services.
- To ensure leads are generated within various business sectors from various social media platforms.
- Able to achieve agreed departmental targets.
- Able to proactive in identifying opportunities for new business
- Maintain well organized, up-to-date and accurate sales information and activity reports in the CRM system.
Branding Promotion
- Analyze brand positioning and consumer insights
- Shape and communicate our vision and mission
- Translate brand elements into plans and go-to-market strategies
- Manage a team of marketing people working on brand initiatives
- Lead creative development to motivate the target audience to “take action”
- Email Marketing
- Identify target audience and grow our email list
- Design and implement direct email marketing campaigns
- Proofread emails for clarity, grammar and spelling
- Ensure mobile-friendly email templates
- Write newsletters including all company updates
- Search Engine Marketing
- Plan and implement SEO strategy
- Work towards organic search optimization and ROI maximization
- Identify key SEO KPIs
- Monitor redirects, click rate, bounce rate, and other KPIs
- Prepare and present reports regularly
- Advertisement / PPC
- Able to forming effective paid search strategies
- Monitor various PPC campaigns
- Oversee accounts on search platforms (e.g. Google Ad Words, Bing)
- Be involved in keyword selection and audience targeting
- Monitor budget and adjust bids to gain better ROI
- Track KPIs to assess performance and pinpoint issues
- Products / Services Marketing Collateral Creation
- Delivery of the marketing strategy to drive sales growth
- Design, develop and update sales & marketing content in the form of factsheets, presentations, brochures, special reports and sales aids
- Coordinate the look & feel consistently between our marketing materials and collaterals
- Ensure materials are accurate and available for the sales team
- Create and develop responses to requests for information to fulfil RFPs and DDQs
Reputation Management
- Work towards enhancing and building the organization’s reputation by constantly measuring the effectiveness of your strategies.
- Establish policies and procedures, systems and standards that will avoid any negative impacts on the organization.
- Reaching out to dissatisfied customers is an important procedure to control negative reviews.
- Moreover, focusing on forums, tweets, images, and writing effective blog posts, or publishing positive reviews is also the responsibility of a reputation manager.
- Be well prepared for taking immediate action when the company’s reputation has been tarnished.
Reporting
- Oversee and approve marketing material, from website banners to hard copy brochures and case studies
- Measure and report on the performance of marketing campaigns, gain insight and assess against goals
- Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
- Analyze consumer behavior and adjust email and advertising campaigns accordingly
- Completes digital marketing department operational requirements by scheduling and assigning employees and following up on work results.
Job Details
Diversity Inclusion:
Work Environment
Supervisor’s gender:
Percentage of female coworkers:
Golpik is a company which provides consulting services on various open source and platform specific technologies. The company's procedural objective is to ensure increased organization scalability by emphasizing on enhanced project execution which would make every endeavor undertaken a complete success story. Golpik is comprised of team of experts in their respective fields who by the virtue of their accumulated experience are capable of delivering custom made solutions within the time frame provided by the customer. The core values of the companies comprise of aspects such as a passion to be innovative and explore, nurturing team spirit and a heartfelt commitment of cultivating mutually beneficial relationship with all its esteemed clientèle. Open Source Golpik specializes in development on open source technologies such as Joomla, Magento, Wordpress, Mysql, Drupal and Zend Framework. Rich Internet Applications For companies looking for sprucing up their websites or looking for new RIA (Rich Internet Application) development, Golpik offers services such as Adobe Flex/ RIA, Flash Animation, Silverlight, Designing 2D & 3D and Content Management Software.
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