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Job Description

As the VP for out Digital Marketing department, you should have extensive digital marketing experience and a passion for technology. Your prime objective is to generate high quality leads to grow the business in the USA, UK and Western Europe region. You will devise and carry out a marketing strategy and plan, including creative research-based content, company websites, SEO, digital Outreach, and international trade shows. You will measure and report performance of all campaigns against marketing KPIs and refine the strategy accordingly.

As the head of the department, you will be responsible to:

  • Devise a strategy and plan for marketing including search engine marketing, content marketing, influencer and social media marketing, paid advertising campaigns, and participation in trade shows, events and seminars.
  • Manage market research, competitor research,  customer segmentation, and positioning of company’s offerings
  • Research and identify avenues of lead generation and put in place an efficient lead generation plan
  • Plan the development of high quality collateral including blogs. case studies, white papers, articles and other original content.
  • Develop, mentor and lead a team of marketers (content, SEO, Outreach) to execute the marketing campaigns across all digital channels
  • Identify trends and optimize marketing campaigns based on the insights
  • Be the Strategist, Analyst and owner of the GoodCore brand

Job Details

Functional Area:
Total Positions:
1 Post
Job Shift:
First Shift (Day)
Job Type:
Job Location:
Clifton, Karachi, Pakistan
No Preference
Minimum Education:
Career Level:
Department Head
Minimum Experience:
7 Years
Apply Before:
Oct 02, 2019
Posting Date:
Sep 02, 2019
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GoodCore Software (Pvt.) Ltd.

Information Technology · 11-50 employees - Karachi

GoodCore Software is an IT consulting company engaged in the design and development of a variety of sophisticated software solutions for its clients in the U.S., Europe, and Far East Asia. We work in a variety of technologies for the web, mobile, and desktop and have been involved in developing c ...Read More