Posted Aug 29, 2018 5 views
We are looking for a driven Social Media Specialist to attract and interact with targeted virtual communities and networks users.
What does a Social Media Specialist do?
The goal is to gradually achieve superior customer engagement and intimacy, website traffic and revenue by strategically exploiting all aspects of the social media marketing roadmap.
Social media specialists should have a solid understanding of how each social media channel works and how to optimize content so that it is engaging on those channels.
Responsibilities
- Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification
- Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action
- Set up and optimize company pages within each platform to increase the visibility of company’s social content
- Moderate all user-generated content in line with the moderation policy for each community
- Create editorial calendars and syndication schedules
- Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information
- Collaborate with other departments (customer relations, sales etc) to manage reputation, identify key players and coordinate actions
Requirements
- Proven working experience in social media marketing or as a digital media specialist
- Excellent consulting, writing, editing (photo/video/text), presentation and communication skills
- Demonstrable social networking experience and social analytics tools knowledge
- Solid knowledge of SEO, keyword research and Google Analytics
- Knowledge of online marketing and good understanding of major marketing channels
- Positive attitude, detail and customer oriented with good multitasking and organisational ability
- Fluency in English
Job Details
Gourmet Pakistan
Gourmet Pakistan was founded in 1987 by Muhammad Nawaz Chatta. The company is headquartered in Lahore, Pakistan, and produces a wide range of food products, including bakery items, sweets, carbonated soft drinks, beverages, and many more. The company operates through various subsidiaries, including Gourmet Foods, ANC Foods, Five Star Foods, GNN, QuinTech Group, and Rasool Nawaz Sugar Mill, and has a presence in over 12 cities across Pakistan.
What is your Competitive Advantage?
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