Job Responsibilities:

 Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.

  • Designs, builds, and maintains our social media presence.
  • Contributes to marketing effectiveness by identifying short-term and long-range issues that must be addressed.
  • Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
  • Identifies trends and insights, and optimizes spending and performance-based actions on the insights.
  • Brainstorms new and creative growth strategies through digital marketing.
  • Plans, executes, and measures experiments and conversion tests.
  • Collaborates with internal teams to create landing pages and optimize user experience.
  • Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.

Monitors competition and provide suggestions for improvement

  • Identifies critical conversion points and drop off points and optimizes user funnels.
  • Completes digital marketing department operational requirements by scheduling and assigning employees and following up on work results.
  • Maintains digital marketing staff by recruiting, selecting, orienting, and training employees.
  • Maintains digital marketing staff job results by counseling and disciplining employees; and planning, monitoring, and appraising job results.
  • Develops digital marketing staff by providing information, educational opportunities, and experiential growth opportunities.

Digital Marketing Manager Qualifications/Skills:

BS/MS in marketing along with 3+ years proven relevant experience

  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate
  • Excellent knowledge of all different digital marketing channels
  • Excellent understanding of digital marketing concepts and best practices
  • Creating and maintaining client relationships
  • Coaching and subordinate involvement

Familiarity with the car wash industry (not necessary)

  • Managing processes
  • Self-motivated yet customer-focused
  • Proficient in marketing research and statistical analysis
  • A critical thinker with problem-solving skills

What we offer

  • A pleasant informal working atmosphere
  • A challenging job in terms of content
  • A competitive salary in terms of experience and qualifications
  • A joint lunch with all colleagues every day
  • Opportunities to expand to our international marketing department
  • An overall chance to grow in a start-up environment

Job Details

Functional Area:
Total Positions:
2 Posts
Job Shift:
First Shift (Day)
Job Type:
Job Location:
Gender:
Male
Minimum Education:
Bachelors
Degree Title:
Marketing
Career Level:
Experienced Professional
Minimum Experience:
3 Years
Apply Before:
Feb 26, 2021
Posting Date:
Jan 25, 2021

Greenway Products

Importers / Distributors/Exporters · 201-300 employees - Lahore

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