Meta Ads Specialist

We are looking for a highly skilled Meta Ads Specialist to join our growing team. Our company manages multiple brands and clients across various industries, and we are dedicated to running effective, high-performing ad campaigns. As a Meta Ads Specialist, you will be responsible for managing and optimizing Facebook and Instagram ad campaigns to drive conversions, lead generation, and brand awareness.

Key Responsibilities:

Campaign Strategy & Planning: Develop and execute advertising strategies on Meta platforms (Facebook & Instagram) based on client objectives and marketing goals.

Ad Creation & Optimization: Create compelling ad copies, select high-quality visuals, and manage the design of ads to ensure they are optimized for performance.

Audience Targeting & Research: Conduct thorough audience research to target the right demographics, interests, and behaviors. Use custom audiences, lookalike audiences, and remarketing strategies for maximum ROI.

Performance Monitoring & Reporting: Continuously monitor and analyze ad performance metrics (CPC, CPM, CTR, ROAS, etc.), providing detailed performance reports and recommendations to improve campaign efficiency.

Budget Management: Manage advertising budgets, ensuring that spend is allocated efficiently to meet KPIs and campaign goals.

A/B Testing: Implement A/B testing of ad creatives, targeting, and placements to find optimal campaign setups.

Collaboration with Design & Content Teams: Work closely with the design and content teams to ensure creatives align with client goals and are optimized for ads.

Stay Updated on Industry Trends: Keep up-to-date with the latest trends, platform updates, and best practices within Meta Ads to continuously improve performance.

Qualifications:

Proven experience in running and managing Meta (Facebook & Instagram) Ads with a track record of successful campaigns.
Expertise in Meta Ads Manager, including campaign setup, optimization, audience building, and reporting.
Strong understanding of digital marketing concepts, PPC, and audience targeting.
Proficiency in using analytics tools such as Google Analytics, Facebook Pixel, and other ad tracking tools.
Strong copywriting skills to create engaging and persuasive ad copy.
Experience with budget management and maximizing ROI.
Ability to work independently and manage multiple campaigns and clients simultaneously.
Excellent communication skills for reporting and explaining results to clients and stakeholders.

Preferred Skills:

Experience with additional paid social media platforms (TikTok, LinkedIn, etc.) is a plus.
Familiarity with Facebook Pixel and conversion tracking setups.
Certification in Meta Blueprint or similar digital marketing certifications.

What We Offer:

Competitive salary based on experience.
Opportunity to work with diverse brands and industries.
Professional growth and career development opportunities.

Skills

Meta Analysis Analytical Skills Audience Segmentation Communication Skills Google Ads Planning Conversion Tracking Campaign Performance Analysis Classified Ads Submission

Job Details

Industry:

E-Commerce / E- Business

Functional Area:

Advertising

Total Positions:

3 Posts

Job Shift:

Third Shift (Night)

Job Type:

Full Time/Permanent

Job Location:

Karachi, Pakistan

Gender:

Male

Education:

Bachelors (BSc) only

Career Level:

Entry Level

Minimum Experience:

1 Year

Apply Before:

Dec 22, 2025

Posting Date:

Nov 21, 2025

GT Solutions

E-Commerce / E- Business · 1-10 employees - Karachi

GT Solutions is a full-service digital agency established in 2015, offering website design, development, content writing, graphic design, website speed optimization, social media marketing, SEO, product research and uploader, and Google Adwords services. Our team of experts uses platforms like WordPress, Shopify, E-commerce, WooCommerce and Joomla & others to deliver customized solutions that align with our clients' goals. We strive to help businesses succeed online and improve their search engine rankings, website speed, and brand image. Our commitment to delivering outstanding results makes us a valuable partner for businesses looking to establish a strong online presence.