SEO Executive

The SEO Executive at Hanyou plays a vital role in enhancing the online visibility and search engine rankings of the companys digital content. This position requires a professional with 3 to 5 years of experience who is proficient in keyword research, on-page optimization, and content marketing strategies. The ideal candidate demonstrates strong skills in using industry-standard SEO tools such as Ahrefs, SEMrush, Google Analytics, and Google Search Console to monitor performance and implement improvements. The SEO Executive works closely with content teams to ensure articles meet SEO guidelines and participates actively in technical SEO tasks including site indexing, crawling, and speed optimization. This role does not involve managing a team but demands excellent self-management and organizational skills to complete projects on time and to deadline. The role also requires a solid understanding of SEO principles and familiarity with content management systems like WordPress. The candidate must be capable of analyzing competitor strategies and providing actionable insights to improve Hanyous online presence. Regular updates to existing content and backlink monitoring contribute to maintaining and enhancing page authority and rankings. This position is ideal for a detail-oriented professional committed to driving measurable improvements in search engine performance through data-driven SEO practices and effective collaboration with marketing and technical teams.

Responsibilities

Conduct comprehensive keyword research using tools such as Ahrefs, SEMrush, and Keyword Planner to identify high-value search terms and trends.
Optimize website pages by refining titles, meta descriptions, header tags, images, and URL structures to enhance search engine ranking and user experience.
Develop and maintain internal linking strategies that improve site navigation and distribute page authority effectively.
Assist with content planning and development to ensure all articles and webpages comply with SEO best practices and target relevant keywords.
Monitor website performance analytics using Google Search Console, GA4, Ahrefs, and similar platforms to assess traffic, ranking, and user behavior patterns.
Identify, report, and troubleshoot technical SEO issues such as indexing errors, crawling challenges, and site speed problems to improve site health and ranking potential.
Perform backlink profile monitoring and execute basic link building tasks to enhance domain authority and organic search visibility.
Analyze competitor SEO strategies, identify gaps or opportunities, and provide strategic recommendations to optimize Hanyous search engine presence.
Regularly update and refresh existing website content to maintain and improve the ranking of key pages and accommodate evolving search engine algorithms.
Utilize basic knowledge of HTML and CSS to implement on-page SEO corrections and collaborate effectively with web development teams.
Ensure timely completion of SEO tasks and projects, effectively managing workload and meeting deadlines to support overall marketing objectives.