This employer is no longer accepting CVs for this job, it has been deactivated by the company\'s administrator.
JOB PURPOSE:
- The incumbent will focus on raising brand awareness & contributes to achieving the set targets and objectives of the program through Marketing and Communications.
- The incumbent will promote the vocational & professional training programs among potential youth, public & private organizations.
Main Responsibilities & Duties:
General Responsibilities:
- Act as a marketing consultant to bring attention and solutions to organizational priorities.
- Prepare & share monthly progress report as per set timelines.
- Monitor and report on coverage and impact
Market Research:
- Plan and conduct marketing research for identification of employable skills training and improve the current training programs.
- Responsible to carry out competitor’s analysis and market intelligence quarterly & biannually and develop a plan of action to address the gaps.
- Develop database of potential organizations and coordinate with their training department to market the customized/tailor-made training.
- The incumbent must work in close coordination with Admission & job Placement Cell.
Marketing:
- Develop & implement the social marketing campaigns for skills development, professional development training & professional award programs under the framework of City & Guilds UK and the organization.
- Coordinating & communicating with other development & social network, key decision makers & stakeholders for attracting and gripping new projects.
- Designing, development & execution of marketing plan to promote the approved training.
- To develop ATL, BTL marketing campaigns, micro segment marketing for vocational Training.
- Prepare marketing plan & financial budget to achieve the desired outcome.
- Implement marketing and communications activities as directed to promote a range of Training.
Communications:
- Lead on the content of the organization’s public-facing website or portal as part of the organization’s digital overhaul, manage a website to make regular updates.
- Manage the organization’s social media presence in the targeted area.
- Lead on the production of the organization’s Annual Review and other marketing materials as agreed and required.
- The Incumbent is responsible to develop and design the content for effective communication.
- The Incumbent is responsible to handle all the social media platforms for the organization.
- Manage relations with external communications and marketing suppliers, e.g. web development, creative, design and print agencies. Etc.
- The Incumbent is responsible to advertise for the relevant programs on all platforms i.e. social media & print media.
- Any other task assigned by the management.
Qualifications & Competencies Required:
- MBA in Marketing, Communication or Training & Development.
- Minimum 3 years significant proven marketing & communication experience.
- Proven public and media relations experience will be preferable.
- Good knowledge of website development & use of the latest social media
- Requires excellent written and verbal communication.
- Ability to effectively work under tight deadlines and manage projects independently.
- Excellent interpersonal and communication skills.
- Strong organizational skills and keen attention to detail.
- Self-motivated with the ability to work under pressure and challenging environment.
Job Details
Industry:
Functional Area:
Total Positions:
1 Post
Job Shift:
First Shift (Day)
Gender:
No Preference
Education:
Masters only
Degree Title:
MBA in Marketing, Communication or Training & Development.
Career Level:
Entry Level
Minimum Experience:
3 Years (Significant proven Marketing & Communication experience.)
Apply Before:
Apr 29, 2021
Posting Date:
Apr 14, 2021
What is your Competitive Advantage?
Get quick competitive analysis and professional insights about yourself
Talk to our expert team of counsellors to improve your CV!
Similar Job Titles
Marketing / Information Officer
Aziz Fatimah Medical & Dental College (AFMDC), Faisalabad, Pakistan
Posted Apr 18, 2024I found a job on Rozee!
Usman Habib
Recruitment & Training Executive
ACS Synergy (Pvt) Ltd.
Sehrish Azhar
Motivational Speaker & Blogger
Living Upbeat
Zohaib Ali
Marketing Manager
Digital Online Devices
Muzammil Baig
Digital Marketing Manager
IT Services Group
Ayesha Shaukat
Social Media Marketing Manager
Ivoke
Babar Ahmed Khan
Territory Sales Manager
Engro Foods
Aqib Irshad
Head of HR, Training & OD
FINCA
Ali Aziz
CEO
Shopistan
Mona Sharif
Senior Team Lead
Konext PVT. LTD
Zubair Anjum
Business Excellence Specialist
Nestle Pakistan
