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Job Description

  • Developing mid and long term marketing strategies for the categories under responsibility 
  • Developing and executing the yearly activity plan inline with marketing strategies
  • Developing communication strategies in all channels (TV, radio, newspaper, PR, POP, sponsorship)
  • Managing relations with international or local third parties: creative, media, BTL & PR agencies
  • Orienting the media planning department to create the media plan inline with brand communication strategies 
  • Competitor analysis to senior management (Market shares, shelf prices, promotional activities, communication campaigns, PR activities, new product launches)
  • Proposing and implementing necessary market researches after monitoring brand performances (performance tests, pre and post ad reports, customer satisfaction index etc.)
  • Working closely with sales team to plan promotional activities to boost sales and increase product trials.


  • Experience in a corporate firm preferably in FMCG sector (multinational company with international brand management experience)
  • Having skills in leadership, team management, problem-solving mentality, analytical thinking.
  • Having skills in using MS Office Programs.
  • Being passionate, ambitious, success-oriented.

Job Details

Functional Area:
Total Positions:
1 Post
Job Shift:
First Shift (Day)
Job Type:
Job Location:
No Preference
Minimum Education:
Degree Title:
University degree in a business related subject (preferably social sciences like management, economics, international relations etc.)
Career Level:
Experienced Professional
5 Years - 7 Years (Min. 5 years experience (Hygiene category experience will be an asset))
Apply Before:
Dec 07, 2019
Posting Date:
Nov 07, 2019
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Hayat Kimya Pakistan pvt. Ltd

Fast Moving Consumer Goods (FMCG) - Lahore


To be recognized, admired and preferred around the world in the sectors in which we are active, with all our companies and brands.


To provide consumers and customers all over the world with the best quality Turkish brands in the sectors in which we are active. W ...Read More

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