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Job Description

  • Generate compelling shopper stories to develop wining strategies for categories vs. competition.
  • Support the Integrated Commercial Planning (ICP) process by identifying the key opportunities (incorporating understanding on shoppers, category, customer, competition, channel and external environment).
  • Recommend actionable in-store solutions based on a clear understanding on shopper behavior within the Category/sub Category. Drives implementation of in-store solutions and review the effectiveness of the in-store actions
  • Responsible for proposing optimal Total Trade Spend (TTS) budgets for category by channel based on ICP.
  • Prepare and implement new product trade launch and conduct pre and post evaluation.
  • Develop briefs and work with Shopper Activation and Space Planning team to ensure delivery of in-store solutions in order for field sales to implement.
  • Recommend clear promotional guidelines based on shopper understanding and current market knowledge. Develop effective and efficient promotional activities and ensure all promotional investment is properly evaluated.
  • Monitor promotional trends, initiatives and competitor actions by Category, Sub Category, priority channels and strategic customers.
  • Recommend winning commercial propositions for the category, effectively communicating to the Customer Team and Sales Operation team as appropriate besides supporting implementation

Job Details

Total Positions:
1 Post
Job Shift:
First Shift (Day)
Job Type:
Full Time/Permanent
Job Location:
No Preference
Minimum Education:
Degree Title:
BBA / MPA/ MBA in Marketing
Career Level:
Experienced Professional
Minimum Experience:
4 Years
Apply Before:
Nov 15, 2017
Posting Date:
Nov 03, 2017
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Hayat Kimya Pakistan pvt. Ltd

Fast Moving Consumer Goods (FMCG) - Lahore


To be recognized, admired and preferred around the world in the sectors in which we are active, with all our companies and brands.


To provide consumers and customers all over the world with the best quality Turkish brands in the sectors in which we are active. W ...Read More

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