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Job Description

  • Generate compelling shopper stories to develop wining strategies for categories vs. competition.
  • Support the Integrated Commercial Planning (ICP) process by identifying the key opportunities (incorporating understanding on shoppers, category, customer, competition, channel and external environment).
  • Recommend actionable in-store solutions based on a clear understanding on shopper behavior within the Category/sub Category. Drives implementation of in-store solutions and review the effectiveness of the in-store actions
  • Responsible for proposing optimal Total Trade Spend (TTS) budgets for category by channel based on ICP.
  • Prepare and implement new product trade launch and conduct pre and post evaluation.
  • Develop briefs and work with Shopper Activation and Space Planning team to ensure delivery of in-store solutions in order for field sales to implement.
  • Recommend clear promotional guidelines based on shopper understanding and current market knowledge. Develop effective and efficient promotional activities and ensure all promotional investment is properly evaluated.
  • Monitor promotional trends, initiatives and competitor actions by Category, Sub Category, priority channels and strategic customers.
  • Recommend winning commercial propositions for the category, effectively communicating to the Customer Team and Sales Operation team as appropriate besides supporting implementation

Job Details

Total Positions:
1 Post
Job Shift:
First Shift (Day)
Job Type:
Full Time/Permanent
Job Location:
Gender:
No Preference
Minimum Education:
Bachelors
Degree Title:
BBA / MPA/ MBA in Marketing
Career Level:
Experienced Professional
Minimum Experience:
4 Years
Apply Before:
Feb 25, 2018
Posting Date:
Jan 25, 2018
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Hayat Kimya Pakistan pvt. Ltd

Fast Moving Consumer Goods (FMCG) - Lahore

VISION:

To be recognized, admired and preferred around the world in the sectors in which we are active, with all our companies and brands.

MISSION:

To provide consumers and customers all over the world with the best quality Turkish brands in the sectors in which we are active. W ...Read More

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