Posted Aug 04, 2022 268 views
The Company is looking for a marketing associate to join our sales and marketing team. The marketing associate will be responsible for working with other marketing staff to develop unique campaign ideas to market a company’s products, services, or overall brand identity. Their duties include completing market research to identify target audience demographics or reviewing previously successful marketing campaigns, working as part of a team to accomplish tasks by set deadlines and adjusting throughout marketing campaigns to achieve better engagement from consumers.
About Us: The Company is a growing medical equipment service and sales company. Our customers are located nationwide. We currently specialize in ultrasound equipment and are expanding to different modalities (X-Ray, CT, etc.)
Please provide a cover letter and resume when applying to be considered for this position. We are looking for the "right person", not necessarily the person with the longest resume or most experience. Just tell us about yourself in your cover letter
Essential Duties and Responsibilities include the following. Other duties may be assigned
- Design and develop marketing materials
- Oversee the distribution of marketing materials
- Help prepare and conduct product presentations
- Help plan, coordinate, and participate in marketing events
- Execute direct marketing campaigns
- Prepare online marketing campaigns
- Develop and implement strategies for social media platforms
- Update company website and social media tools
- Conduct market research
- Monitor competitive activity and market trends
- Monitor and assess customer feedback
- Maintain customer information via marketing database and CRM system
- Collect and analyze data to prepare marketing reports
- Track, coordinate and assemble data to measure outcomes of marketing programs
- Communicate with sales and production regarding product and pricing changes
- Maintain promotional materials inventory
- Maintain an archive of marketing materials
- Building and maintaining relationships with new and existing customers through prospecting and networking.
- Promoting brand awareness through marketing efforts.
- Creating marketing materials for our website and other marketing platforms.
- Supporting the marketing team with marketing activities by demonstrating expertise in various areas, including optimization, advertising, social media, direct marketing, and event planning.
- To improve future marketing strategies and campaigns, assist with analysing marketing data, including campaign results, conversion rates, and online traffic.
Competencies
- To perform the job successfully, an individual should demonstrate the following competencies:
- Google Analytics, Salesforce CRM/Pardot, Microsoft Office, Microsoft Excel,
- Critical Thinking – using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions, or approaches to problems.
- Time Management – ability to prioritize workload and manage one’s own time
- Organizational abilities- strong attention to detail and ability to manage multiple projects simultaneous
Education and/or Experience
- Bachelor’s Degree, Masters Preferred
- Understanding key drivers of brand/product P&L and how to act them.
- Solid experience in new product/brand launches or renovations. Experience in working and engaging with cross-functional teams: Supply Chain, Finance, and Sales departments to ensure execution of annual plan.
- Strong understanding of market research and insight and ability to leverage into brand development and/or activation strategies.
- Strong category knowledge or experience in several categories allowing flexibility and fast adaptation to a new category.
- Project management skills.
- Strong relationship management and communication skills
Office Timing:
- 06:00 pm To 03:00 am. Nov-Mar
- 05:00 pm to 02:00 am. Mar-Nov
Skills
Job Details
HD Staffing Solutions (SMC-Private) Limited
HD Staffing Solutions (SMC-Private) Limited
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