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Job Description

Job Description:

  • Setup and ongoing optimization and management of CPND/Digital Advertising campaigns (Facebook, Twitter, Google Adwords) and video advertising (YouTube). For each channel, there are different targeting methods. These channels also have different audiences.
  • Setup, test and analyze content marketing strategy
  • Management of ad budgets, A/B testing ad creatives, keyword research, setting up audiences, and optimizing for conversions and KPIs
  • Analysis of campaign data and reporting on recommendations and strategy on a weekly basis
  • Management of ad budgets, text ad creative, and keyword research
  • Perform digital advertising audits
  • Actively collaborate with Rossert Digital and marketing department digital advertising campaigns with other ongoing initiatives
  • Ensure implementation of best practice guidelines and follow company processes
  • Must be a team player that is also comfortable working independently
  • Driven, forward-thinking individual with the ability to come up with creative digital advertising solutions

Requirements:

  • Minimum of 3 years of Google Ads account management experience required
  • Google Ads Certification a plus
  • Google Analytics experience required
  • Google Search Console experience required
  • Content marketing experience a plus (Taboola, Outbrain)
  • Knowledge of Retargeting/Remarketing, Display, and Rich Media/Video Advertising
  • Knowledge of SEO, online search mediums and social media and an understanding of how all of these channels work together with advertising required
  • Experience with Google Apps a plus

Job Details

Functional Area:
Total Positions:
1 Post
Job Shift:
First Shift (Day)
Job Type:
Job Location:
Gender:
No Preference
Minimum Education:
Bachelors
Career Level:
Experienced Professional
Minimum Experience:
2 Years
Apply Before:
May 22, 2019
Posting Date:
Apr 22, 2019
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Healthcare Group

Healthcare / Hospital / Medical · 11-50 employees - Karachi

“We would be a leading company in the represented business segments where our customers respect, admire and trust us for providing exemplary products and services through dedicated and proud teams of professionals”

 

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