Role shall include but not limited to;
· Developing and managing digital marketing campaigns.
· Improving the usability, design, content and conversion of the company website.
· Responsibility for planning and budgetary control of all digital marketing.
· Generate monthly reports on our marketing campaign’s performance.
· Tracking conversion rates and making improvements to the website.
· Create & executed campaign for Google AdWords like Search, display, Re-marketing,
Facebook, Isntagram & Email Marketing.
· Website analysis using a variety of SEO tools (Ahref, semrush, SEOmoz).
· Keyword Analysis, Keyword (density, proximity, prominence), Create Title Tags and Meta, Sitemap and Robots.txt.
· Video and image Optimization, Alt tag optimization, url rewriting, url redirection.
· Article Submission, Link Building, SMO, social bookmarking, press releases and Classifieds.
· Plan and execute all email, social media and display advertising campaigns.
· Create & Execute Facebook Campaign like Lead generation, conversion, engagement etc.
· On-Page and Off- Page optimization, Evaluating Website performance and User behavior with th help of Google Webmaster and Google Analytics
· Develop link building strategies to improve SEO positions for targeted keywords analysis.
· Building SEO Strategy & SEO Strategy Execution Planning.
· Design Newsletter using HTML, CSS & Email marketing using paid software’s.
· Analyze, track & report website and social media traffic using Google Analytics.
· Optimizing the websites to increase the traffic & solving code problems.
· Monitoring the Website Traffic with Google Analytics.
· Integrating feeds from social networks.
· Design digital media campaigns aligned with business goals.