Posted Jun 03, 2026 45 views
The Visualizer at Hi Tech Plastics Engineering plays a critical role in transforming creative concepts into compelling visual presentations across various media including print, outdoor advertising, collateral materials, and social platforms. This role demands strong imaginative skills paired with out-of-the-box art direction capabilities and a refined sense of visual communication aesthetics. The Visualizer maintains and defines the visual identity and design language aligned with the companys FMCG brand values, ensuring all visual elements support cohesive brand messaging. In addition to designing, the role involves leading the visual direction for campaign planning and execution, supervising graphic designers, and approving all visual content before production.
This position involves managing a team of 20 persons, fostering a collaborative environment that upholds creative excellence while meeting project deadlines. The Visualizer acts as the key liaison with external partners, including designers, photographers, and production houses, ensuring adherence to brand guidelines and consistent visual quality. Candidates should have a Bachelors or Masters degree in Graphic Design or a related field, with at least two years of experience in visual design, preferably within advertising, marketing, or consumer brands, along with expert proficiency in Adobe Creative Suite and 3D modeling technologies.
Responsibilities
- Develop and uphold the visual identity and design language for the FMCG brand in alignment with company objectives.
- Lead the visual direction during campaign planning and execution phases to ensure brand consistency and creative impact.
- Create detailed sketches and visual directives to guide photography and other visual content creation.
- Review, approve, and supervise all visual designs prior to print and digital production, ensuring high quality and brand adherence.
- Manage and mentor graphic designers and direct their work to achieve creative goals effectively.
- Ensure consistent application of brand guidelines across all integrated marketing communication (IMC) components.
- Collaborate with external designers, photographers, and production vendors to coordinate and deliver visual assets.
- Apply strong conceptual thinking and visual problem-solving skills to address creative challenges.
- Manage multiple projects simultaneously while meeting deadlines and maintaining quality standards.
- Incorporate knowledge of typography, color theory, layout design, and digital and print production processes into visual work.
- Translate brand strategy into clear and engaging visual concepts to support marketing and communication objectives.
- Utilize expertise in Adobe Creative Suite and 3D modeling tools to develop innovative design solutions.
- Maintain awareness of food photography and culinary aesthetics to enhance visual storytelling for relevant product campaigns.
Skills
Hi Tech Plastics Engineering
pHi Tech Plastics Engineering/p
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