We are looking for a Content Writer to develop and manage digital marketing campaigns. You will be responsible for planning, implementing and monitoring the company's Digital Media strategy in order to increase brand awareness, improve marketing efforts and increase sales. The goal is to get our message across.
· Craft creative and persuasive content for a global audience using multiple channels including but not limited to: blogs, articles, social updates, banners, website, emails, video scripts, marketing campaigns
· Generate, edit, publish and share daily content including original text, dedicated hashtags, on social media platforms that build meaningful connections and engage community members.
· Consistently brainstorm and collaborate with team for new ideas and strategies
· Research industry topics to bring ideas that are relevant, innovative, and original for RPMAnetworks
· Good understanding of telecom/ICT/IoT concepts.
· Identify customers' needs and gaps in our content and recommend new topics
· Help with content optimization, tagging, SEO implementation and ensuring content aligns with digital best practices
· Thoroughly understand and clearly convey the established brand voice through all marketing materials, while ensuring accurate use of grammar and product features
· Deliver creative copy that is on brief, on time, on brand, and effectively communicates the messages as outlined by marketing, internal stakeholders, and business objectives
· Proven work experience of 2 years+ as a Content Writer, Copywriter, or similar role
· Understanding of how to optimize content across digital platforms (social, video, web)
· Excellent writing and language skills and impeccable grasp of English language
· Deep understanding of written storytelling strategy
· Ability to work cross functionally, take direction well and collaborate with teams to integrate input from multiple stakeholders - flexible, friendly and positive demeanor
· A results-oriented problem-solving mindset to translate company business goals into copywriting
· Familiarity with keyword placement and SEO
· Hands-on experience with Content Management Systems (e.g. WordPress, Drupal)
· Written Arabic skills is a plus