Posted Oct 29, 2018
- Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
- Track, report, and analyze website analytics and PPC initiatives and campaigns
- Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
- Optimize copy and landing pages for search engine marketing
- Perform ongoing keyword discovery, expansion and optimization
- Research and implement search engine optimization recommendations
- Research and analyze competitor advertising links
- Develop and implement link building strategy
- Work with the development team to ensure SEO best practices are properly implemented on newly developed code
- Work with editorial and marketing teams to drive SEO in content creation and content programming
- Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
- Proven SEO experience
- Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.
- Solid understanding of performance marketing, conversion, and online customer acquisition
- In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)
- Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)
- Experience with A/B and multivariate experiments
- Working knowledge of HTML, CSS, and JavaScript development and constraints
- Knowledge of ranking factors and search engine algorithms
- Up-to-date with the latest trends and best practices in SEO and SEM
Skills
Job Details
Home Shopping Network
Home Shopping Network is proud to be Pakistan's Largest Online Retail store with a wide verity of products which are available for everyone in Pakistan by just a click of a button at extremely affordable prices. Home Shopping is proud to be Pakistan's Largest Online Retail store with a wide verity of products which are available for everyone in Pakistan by just a click of a button at extremely affordable prices. The Web based Online Shopping Portal has now been running for over 2 Years and it has made itself a name with a fan following from all over Pakistan. We today get over 100,000 hits everyday and this number is growing by the month as we go on providing excellent services to our customers across Pakistan. Starting of with a small office in Karachi just two years ago we have come a long way by now opening our own offices in Lahore, Islamabad, Faisalabad, Peshawar, China and Miami US and we feel this will greatly enhance its ability to breaking down cultural, physical and bureaucratic barriers and would result people to trust a little more in us and feel much safer shopping online! We have also recently moved our way towards the offline retail scene in Pakistan as we very recently launched our first Home Shopping's Retail outlet with the name of " Green Shop " in Karachi this year and soon we have plans to open many such Green Shop's across Pakistan.
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