Posted Feb 04, 2023 122 views
Horizon Technologies is looking for dynamic talent for the position of Digital Marketing Manager for a US-based partner.
Responsibilities:
- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
- Design, build and maintain our social media presence
- Measure and report the performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Identify trends and insights, and optimize spend and performance based on the insights
- Brainstorm new and creative growth strategies
- Plan, execute, and measure experiments and conversion tests
- Collaborate with internal teams to create landing pages and optimize the user experience
- Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints
- Instrument conversion points and optimizes user funnels
- Collaborate with agencies and other vendor partners
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
Requirements:
- Bachelor in relevant field
- Proven working experience in digital marketing
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
- Experience in optimizing landing pages and user funnels
- Experience with A/B and multivariate experiments
- Solid knowledge of website analytics tools.
- Working knowledge of ad serving tools (e.g., DART, Atlas)
- Experience in setting up and optimizing Google Adwords campaigns
- Strong analytical skills and data-driven thinking
- Up-to-date with the latest trends and best practices in online marketing and measurement
Note: The timing of this job will be from 7 pm to 4 am (Monday to Friday).
Job Details
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Horizon Technologies
Horizon Technologies is an established IT services company having years of experience providing high-quality and cost-effective web development, IT Support and Surveillance solutions. Our expertise lie in Custom Web, mobile & Software Development, Surveillance (CCTV), Time Attendance and Access Control, IT consultancy & infrastructure, BPO & contact center work along with recruitment & IT Maintenance services. We are an one stop IT & office automation service provider where all your IT & business augmentation requirements are met under one umbrella of Horizon Technologies.
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