Horizon Technologies is looking for a Market Research Analyst to survey customer preferences and statistical data to support customers during their decision-making process regarding product designs, prices, and promotions.
- The successful market researcher will be able to analyze autonomously qualitative data, trends, strategies, and competition aiming at increasing competitiveness.
- The candidate must be able to do market research, product research, price research.
- Collect data on consumers, competitors and market place and consolidate information into actionable items, reports, and presentations
- Understand business objectives and design surveys to discover prospective customers’ preferences
- Compile and analyze statistical data using modern and traditional methods to collect it
- The candidate must be able to do market research, product analysis, price analysis.
- Perform valid and reliable market research SWOT analysis
- Interpret data, formulate reports and make recommendations
- Use online market research and catalog findings to databases
- Provide competitive analysis on various companies’ market offerings, identify market trends, pricing/business models, sales, and methods of operation
- Evaluate program methodology and key data to ensure that data on the releases are accurate and the angle of the release is correct
- Remain fully informed on market trends, other parties researches and implement best practices
- Proven Market Research Analysis experience
- Ability to interpret largely amounts of data and to multi-task
- Strong communication and presentation skills
- Excellent knowledge of statistical packages (SPSS, SAS, or similar), databases, and MS Office
- Search engines, a web analytics and business research tools acumen
- Familiarity with CRM programs
- Adequate knowledge of data collection methods (polls, focus groups, surveys, etc.)
- Working knowledge of data warehousing, modeling, and mining
- Strong analytical and critical thinking
This is a third shift night job the timing of this job will be from ( 6 pm till 3 am Mon to Fri)