Posted Jun 25, 2022 39 views
Horizon Technologies is looking for a Senior Digital Marketing Executive to develop, implement, track and optimize our digital marketing campaigns across all digital channels.
Responsibilities
- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
- Design, build and maintain our social media presence
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Identify trends and insights, and optimize spend and performance based on the insights
- Brainstorm new and creative growth strategies
- Plan, execute, and measure experiments and conversion tests
- Collaborate with internal teams to create landing pages and optimize user experience
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
- Instrument conversion points and optimize user funnels
- Collaborate with agencies and other vendor partners
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
Requirements and skills
- Relevant degree/certificate in marketing or a related field
- Proven working experience in digital marketing
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
- Experience in optimizing landing pages and user funnels
- Experience with A/B and multivariate experiments
- Solid knowledge of website analytics tools (e.g., Google Analytics, Net Insight, Omniture, Web Trends)
- Working knowledge of ad serving tools (e.g., DART, Atlas)
- Experience in setting up and optimizing Google AdWords campaigns
- Strong analytical skills and data-driven thinking
- Up-to-date with the latest trends and best practices in online marketing and measurement
Note:
The candidate must be fluent in spoken English
This an onsite job and the timing of this job is from 6:00 PM till 3:00 AM (Mon to Fri)
Job Details
Horizon Technologies
Horizon Technologies is an established IT services company having years of experience providing high-quality and cost-effective web development, IT Support and Surveillance solutions. Our expertise lie in Custom Web, mobile & Software Development, Surveillance (CCTV), Time Attendance and Access Control, IT consultancy & infrastructure, BPO & contact center work along with recruitment & IT Maintenance services. We are an one stop IT & office automation service provider where all your IT & business augmentation requirements are met under one umbrella of Horizon Technologies.
What is your Competitive Advantage?
Similar Job Titles
Ali Aziz
CEO
Shopistan
Sehrish Azhar
Motivational Speaker & Blogger
Living Upbeat
Zubair Anjum
Business Excellence Specialist
Nestle Pakistan
Mona Sharif
Senior Team Lead
Konext PVT. LTD
Babar Ahmed Khan
Territory Sales Manager
Engro Foods
Muzammil Baig
Digital Marketing Manager
IT Services Group
Usman Habib
Recruitment & Training Executive
ACS Synergy (Pvt) Ltd.
Aqib Irshad
Head of HR, Training & OD
FINCA
Zohaib Ali
Marketing Manager
Digital Online Devices
Ayesha Shaukat
Social Media Marketing Manager
Ivoke
