Marketing executives in healthcare have the primary responsibility of planning, directing,
coordinating, and evaluating an organization’s marketing strategies.
Top executives oversee the internal marketing staff to ensure advertising initiatives are
meeting targeted goals.
Healthcare marketing executives will plan promotional campaigns and negotiate
advertising contracts with various media outlets to build brand awareness.
With help from market research, executives identify appropriate consumer markets and
devise effective plans to reach them.
Marketing executives foster relationships with physicians to improve their organization’s
referrals and contracts.
Some marketing executives in healthcare will develop pricing tactics that maximize
profitably while ensuring patients are still reimbursed and satisfied.
Necessary Skills Set
Being a healthcare marketing executive requires having exceptional leadership skills to
supervise marketing, advertising, and PR staff in their assigned duties.
It’s also important for marketing executives to be tech-savvy with good computer skills for
today’s digital marketing trends.