· Focus on developing promotional programs that attract business from wholesalers, distributors and retailers.
· Development and execution of trade / consumer promotions including pricing, sales estimates, operations liaison and POS development.
· Proactively communication and build relationships with the global Marketing teams.
· Working with the brand manager and marketing manager (planogram, promotion, merchandizing, communication) for key accounts or special projects.
· Recommend and develop local market promotions to promote sales.
· Competitor analysis to senior management (Market shares, shelf prices, promotional activities, communication campaigns, PR activities, new product launches).
· Work closely with sales team to ensure trade marketing strategies are aligned with sales objectives and revenue targets