Posted Mar 25, 2019 1 views
Job Description
We are looking for an SEO/SEM expert to manage all search engine optimization and marketing activities.
You will be responsible for managing all SEO activities such as content strategy, link building and keyword strategy to increase rankings on all major search networks. You will also manage all SEM campaigns on Google, Yahoo and Bing in order to maximize ROI.
Responsibilities
Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
Track, report, and analyze website analytics and PPC initiatives and campaigns
Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
Optimize copy and landing pages for search engine marketing
Perform ongoing keyword discovery, expansion and optimization
Research and implement search engine optimization recommendations
Research and analyze competitor advertising links
Develop and implement link building strategy
Work with the development team to ensure SEO best practices are properly implemented on newly developed code
Work with editorial and marketing teams to drive SEO in content creation and content programming
Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
Requirements
Proven SEO experience
Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.
Solid understanding of performance marketing, conversion, and online customer acquisition
In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)
Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)
Experience with A/B and multivariate experiments
Working knowledge of HTML, CSS, and JavaScript development and constraints
Knowledge of ranking factors and search engine algorithms
Up-to-date with the latest trends and best practices in SEO and SEM
BS/MS degree in a quantitative, test-driven field
Job Details
HRT Consultants
HRT expertise is in the provision of providing finest recruitment solutions and collaboration of the sheer talent of Pakistan with scrutinizing enterprises of Pakistan. Being one of the best in the business we understand the shortcomings of industries operating in Pakistan and all the current dilemmas that every industry of Pakistan is dealing with. We also realize the fact that IT industry is one of the most competent industries of Pakistan which have the utmost potential to banish economic problems of Pakistan, and this defines our core association with IT industry as well as all other industries of Pakistan. Due to so many internal and external matters of contentions the human resource of Pakistan is somehow immensely disconcerted for working in Pakistan. And this is the fundamental reason why enterprises face a shortfall when it comes to procurement of competent human resource. Keeping such facts in consideration, HRT Consultants is operating to confine any such apertures among employers and job seekers. Our every single act is diverted towards the betterment of recruitment industry in Pakistan as well as providing enterprises with most competent and motivated human resource. Our comprehensive and broad recruitment process enables us to provide organizations that mythical human resource they always seek for.
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