- To assist ingenerating and implementing all Marketing & Promotional campaigns in close coordination with category and merchandising team.
- To play a key role in all brand- related activities including planning, advertising, PR agencies, event organization, social media, distribution, sponsorship & research.
- To manage the production & execution of marketing materials, including in-store & in—mall brandings, billboards, cutouts/standees, leaflets, posters, flyers etc.
- To maintain and updating customer databases in coordination with IT department.
- To conduct Market research, for example using customer questionnaires & focus groups.
- To create and schedule SMS to be sent for all new product updates and campaigns.
- Social media management and related coordination with the agency (Facebook, Instagram, Twitter, etc.)
- To coordinate and manage all matters pertaining to brand’s ecommerce presence – visuals, product catalog, orders, back-end, etc.
- To manage product and fashion photo shoots from planning to execution to post-production, handling products responsibly & ensuring they are used well during the photo-shoot.
- To assist regarding preparation, delivery and training of brand & product knowledge documentation to all concerned, including front-end staff
- To participate actively in any projects related to retail outlets, e.g. analyzing strengths & weaknesses of any particular shop.
- To do Trend analysis, according to the current market situation.
- To maintain awareness of competitors performance (primarily marketing and product related)
- To take part in brain storming of all brand-related activities – marketing, VM, product feedback and improvements.
- To assist in planning & standardizing visual displays for retail outlets nationwide, ordering props, getting samples made.
Skills
Job Details
The HUB brand was launched in 2001 as a retailer of premium quality leather goods. It now has a full-fledged luxury and lifestyle brand portfolio with a growing retail presence in 5 major cities across Pakistan. HUB is operated as an independent entity under the banner of MIMA GROUP, a leading group of companies of Pakistan with a vertically integrated presence in the leather & textile manufacturing sectors, tracing its foundation back in the year 1900. At HUB and its subsidiary brands, a discerning clientele can now choose from a wide variety of leather & non-leather product lines including but not limited to high-end handbags, wallets, office bags, menswear, men’s footwear, ladies footwear, fashion accessories and travel essentials. We put a high premium on design and attention to detail with the help of a skilled & motivated team and technological support. This professionally managed company is sensitive to the needs of its national & international customers. With an eye on the future, HUB has developed an efficient system that has been certified by ISO 9001. The sub-brands HOBO by HUB and FHS by HUB are independent brands with their respective product lines, under the umbrella of HUB.
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