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Job Description

  •  To assist ingenerating and implementing all Marketing & Promotional campaigns in close coordination with category and merchandising team.
  • To play a key role in all brand- related activities including planning, advertising, PR agencies, event organization, social media, distribution, sponsorship & research.
  • To manage the production & execution of marketing materials, including in-store & in—mall brandings, billboards, cutouts/standees, leaflets, posters, flyers etc.
  • To maintain and updating customer databases in coordination with IT department.
  • To conduct Market research, for example using customer questionnaires & focus groups.
  • To create and schedule SMS to be sent for all new product updates and campaigns.
  • Social media management and related coordination with the agency (Facebook, Instagram, Twitter, etc.)
  • To coordinate and manage all matters pertaining to brand’s ecommerce presence – visuals, product catalog, orders, back-end, etc.
  • To manage product and fashion photo shoots from planning to execution to post-production, handling products responsibly & ensuring they are used well during the photo-shoot.
  • To assist regarding preparation, delivery and training of brand & product knowledge documentation to all concerned, including front-end staff
  • To participate actively in any projects related to retail outlets, e.g. analyzing strengths & weaknesses of any particular shop.
  • To do Trend analysis, according to the current market situation.
  • To maintain awareness of competitors performance (primarily marketing and product related)
  • To take part in brain storming of all brand-related activities – marketing, VM, product feedback and improvements.
  • To assist in planning & standardizing visual displays for retail outlets nationwide, ordering props, getting samples made.

Job Details

Functional Area:
Total Positions:
1 Post
Job Shift:
First Shift (Day)
Job Type:
Full Time/Permanent
Job Location:
Clifton, Karachi, Pakistan
No Preference
25 - 30 Years
Minimum Education:
Career Level:
Experienced Professional
2 Years - 3 Years (MBA (Marketing) from good business school)
Apply Before:
Sep 01, 2017
Posting Date:
Aug 01, 2017
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Retail · 101-300 employees - Karachi

The HUB brand was launched in 2001 as a retailer of premium quality leather goods. It now has a full-fledged luxury and lifestyle brand portfolio with a growing retail presence in 5 major cities across Pakistan. HUB is operated as an independent entity under the banner of MIMA GROUP, a leading grou ...Read More

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