Posted May 31, 2023 297 views
Job Responsibilities:
- Oversee and take full ownership of B2B inbound marketing activities, including CRM, B2B eCommerce, PPC, SEO, content, landing pages, and lead generation.
- Plan and execute B2B inbound marketing campaigns to drive qualified MQLs & SQLs through organic and paid methods (e.g. Google Ads) and meet given targets.
- Actively create, manage and optimize HubSpot, including automation workflows, email marketing, landing pages, forms, custom reports, dashboards, etc.
- Monitor and analyze marketing & sales data at a granular level to measure performance of inbound campaigns and activity according to KPIs and important metrics.
- Identify areas for improvement and discuss plans and strategies over weekly meetings with internal teams as well as the HOD.
- Perform regular monthly audits to ensure data security, accuracy, compliance and CRM best practices are all met by B2B sales teams.
Required Skill-Set:
- 4-7 years of total experience in B2B inbound marketing, lead generation, and marketing automation, preferably in a sporting goods manufacturing company.
- At least 2 years of managing and training a small team of 2-4 members.
- Experience handling external freelancers or an agency is good to have.
- Hands-on CRM management and automation experience is a must.
- Preferably using HubSpot. HubSpot Inbound Marketing OR Inbound Sales certification is a plus.
- Bachelor's degree in marketing, business administration, computer science, or related field.
- We seek an energetic working professional with a get-it-done "doer" attitude who can take ownership and deliver results.
- Excellent communication, presentation, and team management skills.
- Attention to details is a differentiating factor we look for.
- Analytical, data-driven, and problem-solving mindset.
- You'll be asked to do a lot of data crunching on a daily basis and come up with insights from raw data.
- Ability to manage multiple projects and prioritize tasks effectively while ensuring deadlines are met.
Skills
Job Details
I Gate Technologies
iGate Technologies (Pvt) Limited, is one of the top most end-to-end E-commerce solution provider. iGate is driven to provide seamless experiences for their clients i.e. RDX Sports Today RDX sports (UK) can be seen as a top ranking brand on Amazon, EBAY, Walmart, Wish.com and various other marketplaces competing with or dominating brands that have been in the market since 1900s
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