Posted May 29, 2026 45 views
I-MBS seeks an AI Business Growth & Lead Generation Specialist with at least 2 years of experience to drive business expansion by leveraging advanced artificial intelligence tools and innovative marketing techniques. This role involves developing and executing targeted lead generation strategies that integrate AI-powered analytics and personalized content to attract and convert potential customers effectively. The ideal candidate manages a small team of two members, collaborating closely to optimize marketing campaigns, automate workflows, and improve customer relationship management through seamless integration with various platforms including CRM systems and messaging APIs.
In this position, the specialist plays a critical role in automating and enhancing marketing processes by utilizing AI tools and CRM software such as Salesforce and HubSpot. The focus is on creating automated messaging workflows via WhatsApp Business API integration while ensuring smooth CRM synchronization. The role requires a proactive approach in implementing digital marketing tactics like SEO and Google Ads to amplify brand visibility and generate qualified leads, thereby contributing directly to the companys growth objectives.
Responsibilities
- Develop and implement comprehensive lead generation strategies using AI-powered analytics to identify and target potential customers effectively.
- Manage and guide a team of two specialists, fostering collaboration and ensuring project deliverables align with company goals.
- Integrate AI tools and CRM systems, such as Salesforce and HubSpot, to streamline marketing automation and customer data management.
- Design and execute content personalization initiatives to enhance user engagement and improve conversion rates.
- Set up and maintain automated messaging workflows through WhatsApp Business API to facilitate instant communication with prospects and customers.
- Conduct regular analysis of digital marketing campaigns, including SEO efforts and Google Ads, to evaluate performance and optimize results.
- Leverage lead generation automation platforms like Apollo.io and Hunter.io to expand the prospect database continuously.
- Monitor and troubleshoot CRM integration with WhatsApp to ensure seamless data synchronization and communication.
- Collaborate with cross-functional teams to align marketing automation platforms with overall sales and business development strategies.
- Stay updated on emerging AI technologies and digital marketing trends to keep strategies innovative and competitive.
- Prepare detailed reports on lead generation progress, campaign effectiveness, and team performance for senior management.
- Ensure compliance with data protection regulations and company policies in all automated messaging and marketing activities.
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