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Job Description

We are looking for an SEO/SEM expert to manage all search engine optimization and marketing activities. This is a part time position and the candidate will have to give 4-5 hours in the evening. 

Requirements

  • Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.
  • Prior SEO experience
  • Solid understanding of performance marketing, conversion, and online customer acquisition
  • Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tool
  • Working knowledge of HTML, CSS, and JavaScript development and constraints
  • Up-to-date with the latest trends and best practices in SEO and SEM
  • Experience working with popular keyword tools (Google, WordTracker, Keyword Discovery, etc)

 Job Description:

  • Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns
  • Track, report, and analyze website analytics and PPC initiatives and campaigns
  • Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
  • Optimize copy and landing pages for search engine marketing
  • Perform ongoing keyword discovery, expansion and optimization
  • Research and implement search engine optimization recommendations
  • Research and analyze competitor advertising links
  • Develop and implement link building strategy
  • Work with the development team to ensure SEO best practices are properly implemented on newly developed code
  • Work with editorial and marketing teams to drive SEO in content creation and content programming
  • Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
  • Keep pace with SEO, search engine, social media and internet marketing industry trends and developments
  • Adwords Campaign Management
  • Managed Keyword Research/Analysis & On-Page Optimization.
  • Competitors Link Building Analysis
  • Websites on-page and off-page SEO Monitoring
  • Driving Potential Traffic on Websites
  • Onsite Analysis using different tools

 

 

Job Details

Industry:
Total Positions:
1 Post
Job Shift:
Third Shift (Night)
Job Type:
Part Time
Job Location:
Gender:
No Preference
Minimum Education:
Bachelors
Career Level:
Experienced Professional
Minimum Experience:
3 Years
Apply Before:
Nov 04, 2016
Posting Date:
Oct 04, 2016
Show fewer details Read full job description

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Icon Group Of Companies

Services · 11-50 employees - Karachi

Icon Group of Companies is involved in businesses of Financial Markets Brokerage, Textiles, Offshore distribution of Textile products in North America and Call Centers management in North America.

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