Brand Manager

Ihsan Sons Pvt Ltd Verified

Lahore , Pakistan

Posted Apr 01, 2021 367 views

PKR. 150,000 - 200,000/Month

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Job Description

  • Responsible for overall company’s branding & product image strategies by analyzing market, consumer & competitor trends (new/existing).
  • Prepare annual branding plans, create a calendar of campaigns and events, set the marketing budget (ensure high ROI) - monthly & quarterly, and analyse the market and competitors.
  • Keep a track of industry insights to develop and align brand keys and help advertisers develop business goals by acting as the liaison between key accounts and internal teams.
  • Develop custom brand management plans for each product development and submit updated summaries on brand exposure to management each month.
  • Assist in the design of retail packaging as well as the creation of in-store marketing displays.
  • Maintain contact with vendors and distributors to get critical input on how product design and implementation can be improved.
  • Work closely with several advertising agencies to manage brand marketing campaigns
  • Managing all PR campaigns, JV & Collabs for SS & XK.
  • Managing Product shoots/DVC shoots/TVC shoots, Videos & portfolios.
  • Manage and refine the organizations' overall branding & positioning/personality.
  • Help HOD in managing and measuring marketing campaign costs (events, email campaigns, web pages and promotional material) and attend trade shows and cultivate business contacts.
  • Utilise data for marketing campaigns, interrogating the organizations' databases and external data.
  • Negotiate with media agencies and secure agreements on the production of promotional materials.
  • ATL/BTL/TTL & Trade Marketing activities of the products through daily liaison.
  • Support HOD in coordination all media contact and ensure that the company consistently gets print and digital coverage.
  • Work closely with HOD and PR team to ensure that campaigns are staying on track and being received well by the public.
  • Building branding campaigns to support recruitment and drive talent attraction and engagement across multiple channels.
  • Analyzing and interpreting metrics to measure the success of employer branding initiatives.
  • Develop deep understanding of the category and consumers.
  • Taking Care of All SKU’s Designs, Packaging & POSM material.
  • Brand strategy, including the setting of style guides, brand guidelines, brand vision and value proposition for short as well as long term 2
  • Planning and execution of all communications and media actions on all channels, including online and social media
  • Assisting with product development, pricing and new product launches as well as developing new business opportunities
  • Creating and managing promotional collateral to establish and maintain product branding
  • Managing the budget for advertising and promotional items
  • Contribute to development and execution of strong, functionally defined brand plans.
  • Track and monitor performance, health and strategic alignment.
  • Understands business impact of marketing and trade investment of his/her brand and ensure that necessary changes are made to deliver top line targets.
  • Develops a deep understanding of the category and consumers, helps develop the consumer portrait and category drivers.
  • The incumbent is responsible to delight target consumer, build: story brand and ensure the delivery of top line.

Job Details

Functional Area:
Total Positions:
1 Post
Job Shift:
First Shift (Day)
Job Type:
Job Location:
Raiwind, Lahore, Pakistan
No Preference
24 - 45 Years
Minimum Education:
Degree Title:
MBA (Marketing)
Career Level:
Experienced Professional
3 Years - 5 Years
Apply Before:
May 02, 2021
Posting Date:
Apr 01, 2021
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Ihsan Sons Pvt Ltd

Manufacturing · 301-600 employees - Lahore

IHSAN Sons belongs to a 100% export oriented group and is a leading manufacturer and exporter of Cotton Waste, Surgical Bleached Absorbent Cotton, Yarns, & Nonwoven Fabrics.

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