Should have been working in trade marketing capacity with deep rooted knowledge of channels of distribution.
Meet with the Channel Planning team to understand the strategy of the function in line with Commercial strategy and company road map
Understand the function of Trade Marketing Channel Planning & Distribution in the Commercial division and how your role fits into the overall Commercial strategy and function Develop in-depth understanding of Trade Marketing key initiatives and deliverables
Work in collaboration with regional trade marketing executives regarding market visibility observation, and competitive moves Identify visibility mediums within the available budget and ensure visibility materials are provided to retailers as per requirement
To establish and continuously enhance brand image of company through modern marketing tools in cost effective manner.
Coordination with vendors/sales team regarding execution of on-going (ATL, BTL and other promotional activities)
Creation and publication of all marketing material in line with marketing plans.
Planning and implementing promotional campaigns.
Preparing online and print marketing campaigns.
Monitor and report on effectiveness of marketing communications.
Creating a wide range of different marketing materials.
Maintain effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives.
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