Perform daily account management and of pay per click accounts on Google AdWords, Yahoo, Bing and on other social media platforms.
Find ways to reduce risk of click fraud
Keep abreast of PPC and SEM trends
Participate in forming effective paid search strategies
Launch and optimize various PPC campaigns
Be involved in keyword selection and audience targeting
Monitor budget and adjust bids to gain better ROI
Track KPIs to assess performance and pinpoint issues
Produce reports for management (e.g. dashboards)
Write attractive and concise copy for adverts
Assist in the maintenance and monitoring of keyword bids, account daily and monthly budget caps, impression share, quality score and other important account metrics.
Suggest and develop new campaigns across multiple channels
Information Process Solutions