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Job Description

We are looking for an SEO expert to manage all search engine optimization activities. He/She will be responsible for managing all SEO activities by implementing advance techniques such as content strategy, link building and keyword strategy to increase rankings on all major search networks. He/She will work together with the Marketing team on stages creation, keep our SEO strategy always updated. Own our Local SEO and Social SEO, keeping us ahead as reference for optimization both on Google, YouTube and LinkedIn.

Responsibilities

  • Optimize pages with SEO OnPage techniques
  • Track Link Building activities, directing efforts. Seek opportunities to create links.
  • Create monitoring reports to measure the outcome of SEO actions for quick decision-making.
  • Continuously analyze structural problems of the site.
  •  
  • Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
  • Perform ongoing keyword discovery, expansion and optimization
  • Develop and implement link building strategy. Track Link Building activities, directing efforts to seek opportunities to create links.
  • Create monitoring reports to measure the outcome of SEO actions for quick decision-making.
  • Recommend creation of new pages and website structure with focus on generation of qualified traffic.
  • Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
  • Track, report, and analyze website analytics and PPC initiatives and campaigns
  • Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
  • Knowledge and experience in WordPress
  • Work with the development team to ensure SEO best practices are properly implemented on newly developed code.

Requirements

  • Advanced knowledge about SEO (HTML, sitemap, robots, breadcrumb, schema) programming.
  • In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)
  • Working knowledge of HTML, CSS, and JavaScript development and constraints
  • Proven SEM experience managing PPC campaigns across Google, Linkedin.
  • Solid understanding of performance marketing, conversion, and online customer acquisition
  • Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)
  • Knowledge of ranking factors and search engine algorithms Experience with A/B and multivariate experiments.
  • Up-to-date with the latest trends and best practices in SEO and SEM
  •  
  • An analytical mind and interest in using data to optimize and scale SEO strategies.
  • Advanced knowledge about SEO (HTML, sitemap, robots, breadcrumb, schema) programming.
  • Advanced knowledge in Excel.
  • Experience of at least 2 year in the digital market and as a SEO Analyst/Specialist
  •  

Tools

  • Google Search Console
  • SEMrush
  • Keyword Planner
  • SEOquake  
  • Excel
  • Google Analytics

Job Details

Total Positions:
1 Post
Job Shift:
First Shift (Day)
Job Type:
Job Location:
Gulberg, Lahore, Pakistan
Gender:
No Preference
Minimum Education:
Bachelors
Career Level:
Experienced Professional
Minimum Experience:
2 Years
Apply Before:
Feb 17, 2020
Posting Date:
Jan 17, 2020
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Instructor Brandon

Information Technology · 1-10 employees - Lahore

pBrandon Ahmad is a passionate freelance, hired-gun, who specializes in Dynamics AX/Operations and Microsoft Business Intelligence. He believes that investing in people through mentoring, training, and hands-on real world example is the key to success./p

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