Digital Marketing Specialist

IntegrateStudios Unverified

Lahore , Pakistan

Posted Nov 13, 2017 305 views

PKR. 40,000 - 70,000/Month

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Job Description

We are looking for a Digital Marketing Specialist with 3-7 years of experience to manage our in-house marketing efforts. The perfect candidate will be responsible for developing the marketing strategies & overseeing the marketing team’s efforts. Must have excellent English language skills to be considered. The duties and responsibilities are listed below.

  • Create plans for web, SEO/SEM, email campaigns, social media and display advertising campaigns across our various owned, paid, and earned media.
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
  • Identify trends and insights, and optimize spend and performance based on the insights.
  • Brainstorm new and creative growth strategies.
  • Plan, execute, and measure experiments and conversion tests.
  • Plan, execute, and measure PPC and other marketing campaigns.
  • Collaborate with internal teams to create landing pages and optimize user experience.
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
  • Understand and implement all facets of lead nurturing and marketing automation, including list segmentation, emails, campaign automation, landing pages, and reporting.
  • Work with web site developers to ensure digital marketing campaigns are fully optimized and that all required lead acquisition components, lead routing, and processes are working effectively.
  • Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.
  • Support development of content creation across digital channels.
  • Develop and manage the expense budget for digital marketing initiatives.
  • Manage online brand and campaigns to raise brand awareness.
  • Evaluate customer research, market conditions and competitor data.
  • Improve the usability, design, content and conversion of the company websites.
  • Responsible for planning and budgetary control of all digital marketing.

Job Details

Total Positions:
2 Posts
Job Shift:
First Shift (Day)
Job Type:
Full Time/Permanent
Job Location:
No Preference
Minimum Education:
Bachelor (14 Years)
Career Level:
Experienced Professional
Minimum Experience:
3 Years
Apply Before:
Dec 13, 2017
Posting Date:
Nov 13, 2017
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Media/Communications · 1-10 employees - Lahore


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