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- Conduct keyword research and selection for pay-per-click campaigns and SEO projects.
- Analyze websites and document changes required for SEO.
- Monitor, on an on-going basis, clients’ SEO results and manage projects to ensure continued high rankings. Provide ongoing support of all SEO initiatives including reporting, analysis and optimization recommendations.
- Proactively make strategic PPC campaign recommendations.
- Utilize bid management tools and data modeling to maximize the effectiveness of PPC campaigns.
- Monitor campaign results, analyze key metrics, and optimize click-through and conversion rates. Optimize landing pages for search engine quality score.
- Serve as liaison with paid search engine contacts. Web development experience is a plus.
Requirments:
- Minimum of 2 years of search engine optimization and pay-per click experience.
- Must have knowledge of Google Adwords, Google Analytics.Ability to perform research, analyze websites, document changes, and make decisions regarding optimization approach.
- Ability to compile and analyze search data and metrics and make decisions regarding campaign direction.
- Ability to perform click through rate, conversion, spend and creative analysis to identify growth/optimization opportunities.
- Excellent Microsoft Office skills.
- Web programming skills are a plus but not required.
- Minimum of an Associates degree; Bachelors preferred. Strong oral and written communication skills.
- Excellent analytical skills.
- Comfortable interacting with C-level executives.
- Outstanding customer service skills.
- Ability to work independently and within a team environment.
- Strong independent decision-making, organizational, planning and problem-solving skills.
- Sales experience is preferred.
Skills
Job Details
Industry:
Functional Area:
Total Positions:
1 Post
Job Shift:
First Shift (Day)
Gender:
No Preference
Minimum Education:
Bachelors
Career Level:
Experienced Professional
Minimum Experience:
2 Years
Apply Before:
Feb 01, 2017
Posting Date:
Oct 31, 2016
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