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Job Description

Duties & Focal Areas

  • Onsite/Off Site SEO
  • Sound English writing Skills
  • Experience with analytical tools 
  • Must be having reasonable websites in portfolio
  • Artcile Writing skills is a plus
  • Daily use and organization of workflow in the company Project Management System to help facilitate and assure all client deliverables are on track
  • Executing on-page SEO keyword research and mapping strategies.
  • Executing on-page content optimization based on keyword research and indexing strategies
  • Implementing on-page SEO strategies though the websites CMS.
  • Performing search query analysis and CTR analysis
  • Performing duplicate content analysis and formulating solutions to fix duplicate content issues.
  • Performing technical SEO analysis, site architecture overhauls and formulating strategy.
  • Creating internal linking strategies among relevant pages / content groupings.
  • Structured data & schema analysis and formulating client strategies for structured data.
  • Assist with technical implementation of SEO strategies on client websites.
  • Competitor analysis and tracking on a domain and keyword level.
  • Use of tools including seoClarity, MOZ, Screaming Frog, Buzz Sumo, Buzz Stream, Majestic SEO and more.
  • Performing in-depth analysis of competitor SEO strategies and formulating on-page strategies based on competitive analysis.
  • Google penalty analysis to determine causes of website traffic and ranking declines and formulating action plans to address relevant issues.
  • Off-page SEO and link profile health analysis off-page SEO analysis, link profile analysis and link profile cleanup/link removal campaigns.
  • Execute off-page SEO outreach strategy development and prioritization for PR and Outreach team.
  • Google Analytics and Webmaster tools set-up, analysis, benchmarking and on-going reporting.
  • Creating and tracking conversion points on client websites within Google Analytics.
  • Assess website analytics and performance to identify new areas of opportunity and new strategies.
  • Perform website migrations and website redirect strategies.
  • On-going A/B testing and CRO through Google Experiments, Crazy Egg and other platforms.
  • Share and strategize new SEO techniques with internal marketing team and participate in Power Digital innovation Friday.
  • Conduct weekly and monthly client progress recaps and support Account Management team in reporting.

Basic Criteria & Requirements

  • At least 2 years agency experience with a client-facing role.
  • Experience in managing SEO strategies for eCommerce and lead generation websites.
  • Strong understanding of search engine algorithms, their changes and progression over time.
  • Familiarity with various analytics and conversion rate optimization platforms including Google Analytics, Google Search Console (formerly Webmaster Tools), Google Experiments, Crazy Egg, Visual Website Optimizer, and other platforms.
  • Base knowledge of HTML and CSS (PHP and Javascript are a plus)
  • Experience with SEO management software platforms and rank tracking platforms such as seoClarity and MOZ
  • In-depth understanding of technical SEO factors that go into a proper website architecture and layout
  • Strong understanding of on-page SEO principles and competitive analysis processes
  • Ability to audit existing strategies and develop modifications to further progress matured campaigns
  • Proven track record of being a strong teammate and team player
  • Positive attitude and go getter personality

 

Job Details

Total Positions:
3 Posts
Job Shift:
First Shift (Day)
Job Type:
Full Time/Permanent
Job Location:
Gender:
No Preference
Minimum Education:
Bachelors
Career Level:
Experienced Professional
Minimum Experience:
1 Year
Apply Before:
Jun 02, 2018
Posting Date:
May 02, 2018
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Intelliscence

Information Technology · 11-50 employees - Lahore

Intelliscence is a leading outsourcing partner in Pakistan, Australia and Finland. It offers high quality work in website design & development, rich Internet applications, enterprise level software, ERPs, organizational customized software, mobile applications, Shopping portals and a wide range of p ...Read More

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