Posted May 07, 2026 69 views
IntraHealth Sciences is seeking a talented Social Media Specialist to enhance its online presence and engage audiences through strategic content creation and social media management. The ideal candidate brings at least two years of experience in handling professional or healthcare-related brands and has a solid understanding of AI tools applied to modern marketing. This role requires a keen eye for design, proficiency in graphic and video editing software, and the ability to simplify complex surgical product data into compelling social media content. The specialist will focus on optimizing brand visibility and interaction primarily across LinkedIn, Instagram, and Facebook platforms, driving both organic and paid campaign success.
This role does not involve managing a team but demands a self-driven individual who collaborates intensively with marketing and design teams to align social campaigns with brand strategy. The Social Media Specialist will take full ownership of content scheduling, community engagement, and performance analytics to ensure continuous improvement and maximum impact. Expertise with tools such as Facebook Ads Manager, Google Ads, and advanced content management systems is essential to effectively plan, execute, and monitor social media campaigns.
Responsibilities
- Develop and implement comprehensive social media strategies tailored to professional and healthcare-related audiences.
- Create, edit, and schedule high-quality content including graphics, videos, and written posts that translate complex surgical product information into clear, engaging messages.
- Manage day-to-day social media activities across LinkedIn, Instagram, and Facebook, including community engagement and interaction management.
- Utilize AI marketing tools to optimize content creation, targeting, and delivery for increased audience engagement and campaign performance.
- Design graphics and digital illustrations using Adobe Photoshop, Adobe Illustrator, and Canva to support social media content.
- Produce and edit video content using Adobe Premiere Pro or Final Cut Pro to enhance visual storytelling and audience attention.
- Plan, execute, and monitor paid social advertising campaigns across Facebook and Google platforms, optimizing budgets and targeting for best results.
- Analyze campaign data and social media insights to evaluate performance and identify opportunities for improvement and growth.
- Collaborate with cross-functional teams to align social media efforts with broader marketing objectives and brand strategies.
- Maintain and update content management systems such as Contentful to ensure timely and consistent content delivery.
- Stay current with social media trends, platform updates, and emerging digital marketing tools to continuously enhance strategies.
- Report on key metrics including audience growth, engagement rates, conversion tracking, and campaign effectiveness.
Skills
IntraHealth Sciences
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