Posted Jun 04, 2021 5 views
YouTube SEO is best defined as the process of optimizing your YouTube videos and your channel to allow your videos to rank highly in YouTube search queries. This optimization process often includes tasks like: Optimizing your video descriptions and meta descriptions. Adding closed captions to videos
In simple terms, your role is to improve the websites of your clients to increase the number of visitors it receives (traffic).
Building and executing social media strategy through competitive and audience research Setting up and optimizing company pages within each social media platform
SEO should have a solid understanding of how each social media channel works and how to optimize content so that it is engaging on those channels
Responsibilities for SEO Specialist
- Develop optimization strategies that increase the company's search engine results rankings
- Research SEO keywords to use throughout the company's website and marketing materials
- Set measurable goals that demonstrate improvement in marketing efforts
- Monitor daily performance metrics to understand SEO strategy performance
- Efficiently communicate with other marketing professionals to align goals
- Collaborate with others within the marketing department to manage SEO strategy
- Write compelling and high-quality website content, including blog posts and page descriptions
- Update content and website links for maximum optimization and search engine rankings
Qualifications for SEO Specialist
- Two to three years of experience in successfully developing and executing SEO campaigns
- Understanding of search engine algorithms and ranking methods
- Experience with SEO industry programs, such as Google Analytics or Adobe Analytics
- Knowledge of keyword research and data mining tools
- Able to complete competitive analysis of other companies within the industry
- Excellent written and verbal communication skills (email, phone, etc.)
- Comfortable analyzing high volumes of data on a daily basis
- Familiarity with WordPress or other content management systems
- Experience with other aspects of marketing, such as customer growth and promotion, is a plus
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