Drive lead generation efforts via website and other digital marketing vehicles (Search, Email Marketing, Social Media)
Generate keywords, interest, and contextually targeted pay-per-click advertising campaigns.
Initiate and carry out testing on traffic acquisition methods/models, landing pages, and new traffic sources as social media strategist
Development, implementation and management of digital marketing campaigns including SMO, SEM, and SMM
Participation in the development of new product launch material including sell sheets, catalogs, videos and webinars
Manage reporting platforms such as Google Analytics, Webmaster etc. to gain actionable insight and report recommendations.
Conducts research and makes recommendations that leverage social media and web analytics to optimize marketing and communication strategies and ensure smooth rollout.
Weekly update and track marketing department project list.
Experience building AdWords campaigns from the ground. You’re an expert at understanding optimal account structure, match types, quality score, and generally how to organize campaigns to meet business objectives.
Obsessive about seeking out opportunities to generate online traffic, crushing goals, and developing new ideas.
Extensive knowledge and experience with ad traffic networks.
Publishing principles and processes to facilitate high-quality product outcomes and easy access to online materials.
Bachelor’s degree required- Marketing or graphic design strongly preferred.
Work sample portfolio created for corporate use.
Demonstrable Google Analytics, Marketo, WordPress, Social Media, Adobe Photoshop, and Microsoft PowerPoint skills.
Superior project management and time management skills.
Candidate should exhibit great creative instincts, be energetic, a self-starter and able to work in a dynamic environment with little supervision and willing to learn and grow.
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